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Wednesday, October 9, 2013

RATINGS RECAP: 10/8/13

ABC
8:00 Marvel's Agents of S.H.I.E.L.D.
Viewers: 7.9 million, 18-49 demo: 2.9
9:00 The Goldbergs
Viewers: 5.8 million, 18-49 demo: 1.9
9:30 Trophy Wife
Viewers: 4.8 million, 18-49 demo: 1.4
10:00 Scandal (Repeat)
Viewers: 3.0 million, 18-49 demo: 0.9

CBS
8:00 NCIS
Viewers: 18.3 million, 18-49 demo: 2.8
9:00 NCIS: Los Angeles
Viewers: 14.8 million, 18-49 demo: 2.6
10:00 Person of Interest
Viewers: 11.7 million, 18-49 demo: 2.0 

NBC
8:00 The Voice
Viewers: 10.2 million, 18-49 demo: 3.0
10:00 Chicago Fire
Viewers: 7.4 million, 18-49 demo: 2.1 

FOX
8:00 Dads
Viewers: 3.1 million, 18-49 demo: 1.3
8:30 Brooklyn Nine-Nine
Viewers: 3.3 million, 18-49 demo: 1.5
9:00 New Girl
Viewers: 4.0 million, 18-49 demo: 2.1
9:30 The Mindy Project
Viewers: 2.9 million, 18-49 demo: 1.4

On Tuesday night, ABC's lineup still experienced drops for the first half of the night but it seems to be stabilizing. At 8pm, Marvel's Agents of S.H.I.E.L.D. fell another eight tenths in viewers and four tenths in the demo. This is another decent sized drop but I have to think it'll start leveling off soon especially without having to face The Voice next week. At 9pm, The Goldbergs was down three tenths in viewers and the demo. It's below a 2 in the demo which is troubling. It also had the worst retention yet as a percentage out of Marvel. At 9:30pm, Trophy Wife was up half a million viewers and even in the demo. While still very low, it was the only ABC show to not drop from last week so that's a little encouraging. A repeat of Scandal at 10pm did better than the cancelled Lucky 7.

CBS saw drops across the board but the most severe was NCIS which tumbled 1.7 million viewers and an alarming seven tenths in the demo. Was Cote De Pablo that much of a draw? Either way, the total viewer count is still great but it skewed way older this week. At 9pm, NCIS: Los Angeles held up well despite the big drop from the lead-in. It was down three tenths in viewers and a tenth in the demo. At 10pm, Person of Interest was down seven tenths in viewers and a tenth in the demo. NBC had a clip show of The Voice which was down a big 1.5 demo points but that's to be expected for a clip show. It will certainly perk back up when the battle rounds begin and it moves to just the 9pm hour. At 10pm, Chicago Fire felt the effect of The Voice dropping as it was down 1.3 million viewers and half a demo point. Still, that's not bad considering how much the lead-in was down.

FOX was the most stable network. At 8pm, Dads was down three tenths in viewers and even in the demo. It's hanging on... for now. We'll see if FOX really wants to launch Raising Hope on Fridays instead of giving it its old Tuesday timeslot back. At 8:30pm, Brooklyn Nine-Nine was down a tenth in viewers but up a tenth in the demo which is a little encouraging. New Girl was up a tenth in viewers and two tenths in the demo. It still skews incredibly young and it also beat The Goldbergs in the demo. At 9:30pm, The Mindy Project was the only show to drop in the demo as it was even in viewers and down a tenth in the demo. I still think Dads is going to go at some point. The question is, will Brooklyn get a chance behind New Girl like I think it should?

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