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Thursday, October 31, 2013


8:00 Marvel's Agents of S.H.I.E.L.D. (Repeat)
Viewers: 4.1 million, 18-49 demo: 1.2
9:00 The Goldbergs
Viewers: 5.4 million, 18-49 demo: 1.7
9:30 Trophy Wife
Viewers: 4.3 million, 18-49 demo: 1.4
10:00 Shark Tank (Repeat)
Viewers: 3.2 million, 18-49 demo: 1.0

8:00 NCIS
Viewers: 19.3 million, 18-49 demo: 3.0
9:00 NCIS: Los Angeles
Viewers: 14.9 million, 18-49 demo: 2.6
10:00 Person of Interest
Viewers: 12.0 million, 18-49 demo: 1.9 

8:00 The Biggest Loser
Viewers: 6.1 million, 18-49 demo: 1.8
9:00 The Voice
Viewers: 11.6 million, 18-49 demo: 3.6

8:00 The X Factor
Viewers: 4.9 million, 18-49 demo: 1.5 

On Tuesday night, The Voice annihilated The X Factor. NBC started off the night with The Biggest Loser which was down six tenths in viewers and two tenths in the demo. At 9pm, The Voice was two hours and the 10pm hour seemed to have a negative impact as it was down 1.5 million viewers and half a demo point. Its 3.6 demo was still tops though. Over on ABC, Marvel's Agents of S.H.I.E.L.D. was a repeat but the good news was there was no negative impact on the comedies that followed as The Goldbergs was up two tenths in viewers and even in the demo while Trophy Wife was up two tenths in viewers and the demo. This is arguably the best performance for the comedies yet even though their overall numbers were low. It also goes to show that there is very little crossover audience with Marvel. I really think ABC is either going to try these shows out on Wednesday or air them all year on Tuesday. I don't see them abandoning either show yet.

On CBS, NCIS started the night off up three tenths in viewers and even in the demo. At 9pm, NCIS: Los Angeles was even in viewers and up a tenth in the demo. Person of Interest closed the night down 1.2 million viewers and three tenths in the demo. While a big fall and a season low, it doesn't usually have to face The Voice so I don't think this is a terrible performance. Finally, FOX had a disastrous night with The X Factor as a special Tuesday airing was left in the dust with a series low. Some of this could be chalked up to the different night but the problem is bigger than that. Against a hot franchise, The X Factor just looks like a dud. FOX would have been better off with its comedies.

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