Wednesday, March 6, 2013

RATINGS RECAP: 3/3/13

ABC
7:00 America's Funniest Home Videos
Viewers: 6.6 million, 18-49 demo: 1.7
8:00 Once Upon a Time
Viewers: 7.4 million, 18-49 demo: 2.2
9:00 Red Widow
Viewers: 7.1 million, 18-49 demo: 1.5

CBS
7:00 60 Minutes
Viewers: 12.0 million, 18-49 demo: 1.6
8:00 The Amazing Race
Viewers: 9.2 million, 18-49 demo: 2.5
9:00 The Good Wife
Viewers: 9.0 million, 18-49 demo: 1.6
10:00 The Mentalist
Viewers: 9.2 million, 18-49 demo: 1.5

NBC
7:00 Betty White's Off Their Rockers (Repeat)
Viewers: 3.6 million, 18-49 demo: 0.8
7:30 Betty White's Off Their Rockers (Repeat)
Viewers: 3.3 million, 18-49 demo: 0.8
8:00 Dateline NBC
Viewers: 6.1 million, 18-49 demo: 1.3
9:00 Celebrity Apprentice
Viewers: 5.2 million, 18-49 demo: 1.7


FOX
7:00 The Simpsons (Repeat)
Viewers: 3.1 million, 18-49 demo: 1.4
7:30 The Cleveland Show
Viewers: 3.3 million, 18-49 demo: 1.6
8:00 The Simpsons 
Viewers: 4.7 million, 18-49 demo: 2.2
8:30 The Cleveland Show
Viewers: 3.8 million, 18-49 demo: 1.8
9:00 Family Guy (Repeat)
Viewers: 4.2 million, 18-49 demo: 1.9
9:30 Bob's Burgers
Viewers: 3.7 million, 18-49 demo: 1.7

Sunday night had a series premiere on ABC and a season premiere on NBC but it was bad news for both shows. First on ABC, America's Funniest Home Videos was down three tenths in viewers and up two tenths in the demo from its last airing. At 8pm, Once Upon a Time was down two tenths in viewers and the demo, tying the series low it got against the Grammys. This is not a good sign that it is continuing to drop even when the tough competition has subsided. But the news was worse at 9pm where the two hour series premiere of Red Widow had an anemic premiere that was only a tenth above the series premiere of now-cancelled Zero Hour. It has been a rough year for ABC's new dramas. 

On NBC, the season premiere of Celebrity Apprentice was very disappointing with a premiere number that was below anything it got all last year and nearly a full demo point below last year's season premiere. You might think this spells the end of Donald Trump on NBC but the sad thing is, a 1.7 demo on NBC is actually quite solid. Earlier in the night, Dateline NBC was up big from last week's 7pm episode. On FOX, the cartoons aired slightly out of order and with a Family Guy repeat thrown in but they performed pretty close to normal levels. 

Over on CBS, 60 Minutes was up a strong 3.7 million viewers and three tenths in the demo. The Amazing Race rebounded from its airing against the Oscars as it was up 2.2 million viewers and six tenths in the demo for a night-best 2.5 demo. At 9pm, The Good Wife rebounded some as it was up six tenths in viewers and three tenths in the demo. The weakest performer for CBS was The Mentalist which was down two tenths in viewers and a tenth in the demo. What will happen to these two Sunday dramas?

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