Saturday, March 30, 2013

GOOD WEEK/BAD WEEK: March 30, 2013

GOOD WEEK: "THE VOICE"
It's amazing how one show can change NBC so much. The Voice with two new coaches returned this week after NBC's disastrous winter and while all was not well across the network, Mondays 8-10pm and Tuesdays 8pm are looking a whole lot brighter. The Voice had an eye-popping 4.8 demo on Monday night, well above the languishing American Idol. It came back to Earth a little bit on Tuesday but it was still a stellar performer. It also catapulted lead-outs Revolution to decent numbers and Go On to its best number since it last followed The Voice. NBC needs more than The Voice to succeed and they can't overexpose it but it's amazing how it can bring viewers back to a network no one was watching very quickly.

BAD WEEK: CBS NEWBIES
CBS renewed a bunch of new shows this week and newcomer Elementary was among them. But other than that, it looks like no other freshman will be renewed on CBS. Made in Jersey, Partners, and The Job were cancelled quickly and it's not looking good at all for Golden Boy or Vegas. Only getting one show renewed has only happened once in the last decade for CBS: the 2007-08 strike season (The Big Bang Theory was the one renewal). CBS is the most stable network on TV but they rely on new shows replacing their aging hits. And with many shows getting up in age: CSI, Survivor, The Amazing Race, Criminal Minds, CSI: NY, How I Met Your Mother, NCIS, and Two and a Half Men - they need some new hits next season. Another year with just one will not cut it.

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