Tuesday, February 5, 2013

RATINGS RECAP: 2/4/13

ABC
8:00 The Bachelor
Viewers: 7.9 million, 18-49 demo: 2.4
10:00 Castle
Viewers: 8.9 million, 18-49 demo: 1.8

CBS
8:00 How I Met Your Mother
Viewers: 10.3 million, 18-49 demo: 4.0
8:30 Rules of Engagement
Viewers: 9.4 million, 18-49 demo: 3.1
9:00 2 Broke Girls
Viewers: 11.4 million, 18-49 demo: 3.7
9:30 Mike & Molly
Viewers: 10.8 million, 18-49 demo: 3.2
10:00 Hawaii Five-0
Viewers: 9.9 million, 18-49 demo: 2.3

NBC
8:00 The Biggest Loser
Viewers: 5.8 million, 18-49 demo: 2.1
10:00 Deception
Viewers: 3.1 million, 18-49 demo: 1.1 

FOX
8:00 Bones
Viewers: 9.1 million, 18-49 demo: 2.4
9:00 The Following
Viewers: 9.0 million, 18-49 demo: 2.9 

On Monday night, CBS aired its comedy lineup after tons of promotion but there didn't seem to be a huge Super Bowl halo effect like there was last year for NBC. The news was good at 8pm though where How I Met Your Mother was up two tenths in viewers and three tenths in the demo for a season high. At 8:30pm, the season premiere of Rules of Engagement was solid and way better than Partners in the timeslot. At 9pm, 2 Broke Girls was down two tenths in viewers and even in the demo. The 9pm comedy should not be pulling lower demos than the 8pm comedy. At 9:30pm, Mike & Molly was down a tenth in viewers and the demo. There also shouldn't be comedies dropping after tons of Super Bowl promotion. At 10pm, Hawaii Five-0 was dead even with its last new airing, easily winning the 10pm hour. 

On FOX, Bones was down two tenths in viewers and the demo at 8pm. It has perked up some since it was paired with The Following. At 9pm, week three of The Following was down 1.1 million viewers and four tenths in the demo. That's a bit of a steep drop but remember it rose in week two and had to face the comedies this week so I think the fall isn't as bad as it looks. I think FOX has a hit in their hands if the quality and advertising remains steady.

Over on ABC, The Bachelor was even in viewers but down a tenth in the demo, dropping for the first time this season. At 10pm, Castle was up a tenth in viewers but down two tenths in the demo from its last new airing. It really could be doing better, after all the lead-in is as good as Dancing with the Stars was. Finally on NBC, The Biggest Loser was down four tenths in viewers and two tenths in the demo for a season low while Deception was down six tenths in viewers and a tenth in the demo to a very low 1.1 demo. What gets cancelled first - this or Do No Harm? Probably Harm, but this doing really badly too.

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