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Sunday, November 11, 2012

RATINGS RECAP: 11/9/12

ABC 
8:00 Last Man Standing
Viewers: 7.4 million, 18-49 demo: 1.6
8:30 Malibu Country
Viewers: 7.3 million, 18-49 demo: 1.7
9:00 Shark Tank
Viewers: 6.7 million, 18-49 demo: 2.1
10:00 20/20
Viewers: 4.9 million, 18-49 demo: 1.6

CBS
8:00 Undercover Boss
Viewers: 9.0 million, 18-49 demo: 1.9
9:00 CSI: NY
Viewers: 9.7 million, 18-49 demo: 1.4
10:00 Blue Bloods
Viewers: 11.3 million, 18-49 demo: 1.5

NBC
8:00 Go On (Repeat)
Viewers: 2.4 million, 18-49 demo: 0.6
8:30 Guys with Kids (Repeat)
Viewers: 2.2 million, 18-49 demo: 0.7
9:00 Grimm
Viewers: 5.2 million, 18-49 demo: 1.7
10:00 Dateline NBC
Viewers: 4.7 million, 18-49 demo: 1.3

FOX 
8:00 Kitchen Nightmares
Viewers: 3.5 million, 18-49 demo: 1.2
9:00 Fringe
Viewers: 2.5 million, 18-49 demo: 0.9


On Friday night, ABC stayed on top but saw drops from last week. At 8pm, Last Man Standing was down seven tenths in viewers and four tenths in the demo from last week's season premiere while Malibu Country was down a big 1.8 million viewers and six tenths in the demo from its series premiere last week. This is one of the bigger second week drops of any new show this year which isn't a promising sign. These numbers are still acceptable for Friday nights but ABC has to be disappointed by the big drops week to week. At 9pm, Shark Tank was down seven tenths in viewers and two tenths in the demo from last week's series high. 20/20 closed out the night down half a million viewers but up a tenth in the demo.

CBS had great results as 8pm as Undercover Boss was up a million viewers and a big four tenths in the demo from last week's season premiere. It was able to benefit from less sampling of ABC's sitcoms and repeats instead of a Hurricane Sandy telethon on NBC. At 9pm, CSI: NY was down four tenths in viewers and a tenth in the demo but Blue Bloods was up two tenths in viewers and the demo. I think a 1.5 demo is acceptable for this slot and this show but a 1.3 demo like it had last week is not.

On NBC, Grimm was down four tenths in viewers and even in the demo. This show could do better with a better lead-in at 8pm as it proved with Mockingbird Lane two weeks ago. At 10pm, Dateline NBC was up nine tenths in viewers and two tenths in the demo. On FOX, Kitchen Nightmares was up six tenths in viewers and two tenths in the demo for a season high while Fringe was down a tenth in viewers and even in the demo.

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