Tuesday, October 9, 2012

RATINGS RECAP: 10/8/12

ABC
8:00 Dancing with the Stars
Viewers: 13.6 million, 18-49 demo: 2.2
10:00 Castle
Viewers: 10.6 million, 18-49 demo: 2.2

CBS
8:00 How I Met Your Mother
Viewers: 7.8 million, 18-49 demo: 3.1
8:30 Partners
Viewers: 5.7 million, 18-49 demo: 1.9
9:00 2 Broke Girls
Viewers: 9.4 million, 18-49 demo: 3.4
9:30 Mike & Molly
Viewers: 8.7 million, 18-49 demo: 2.8
10:00 Hawaii Five-0
Viewers: 8.4 million, 18-49 demo: 1.9

NBC
8:00 The Voice
Viewers: 12.9 million, 18-49 demo: 4.8
10:00 Revolution
Viewers: 8.0 million, 18-49 demo: 3.0

FOX
8:00 Bones
Viewers: 7.2 million, 18-49 demo: 2.0
9:00 The Mob Doctor
Viewers: 3.4 million, 18-49 demo: 0.9 

On Monday night, The Voice just obliterated the competition as the first night of the battle round was up three tenths in viewers and two tenths in the demo, going up for a third straight week. Last year, the battle rounds were up their first week and then started dropping but this is a fantastic start beyond the always popular blind auditions. At 10pm, Revolution was down three tenths in viewers and two tenths in the demo. The good news is that the fourth episode of this serial drama still got a 3.0 demo which is impressive. The bad news is that it has continued to go down even as The Voice has gone up and it had a brutal half hour drop. We're four episodes in and I still don't know how things are gonna look for this show in a few weeks. 

Another Monday meant more bad news for CBS which saw all their shows drop week to week. At 8pm, How I Met Your Mother was down four tenths in viewers and two tenths in the demo. The worst news came at 8:30pm when Partners was down a tenth in viewers and two tenths in the demo. Partners is already down to a 1.9 demo and it's bringing the whole night down. Conventional wisdom says that CBS is going to pull Made in Jersey first but I think Partners is the bigger problem because it's on a much more important night and it's bringing down CBS's top comedy priority which is making 2 Broke Girls into the next big hit. Girls recovered a lot from Partners and was up two tenths in viewers but down a tenth in the demo. Rules of Engagement or repeats of The Big Bang Theory would do better at 8:30pm. At 9:30pm, Mike & Molly was up two tenths in viewers and down a tenth in the demo. Finally at 10pm, Hawaii Five-0 was up four tenths in viewers and down a tenth in the demo. It looks like that first week demo of 1.8 wasn't a huge aberration. Hawaii is down more than most shows year-to-year. 

ABC had some positive news to report on Monday for the first time this season as both their shows were up from last week. Dancing with the Stars was up 1.2 million viewers and a tenth in the demo but the better news came from Castle. The show was up two tenths in viewers and three tenths in the demo for a season high. It also retained 100% of Dancing's demo which has never happened before. Of course that speaks more to the general weakness of Dancing than the strength of Castle but it's worth noting. On FOX, Bones was up two tenths in viewers and down a tenth in the demo. The Mob Doctor continued to explore new lows as it was down a tenth in viewers and the demo. With baseball scheduled in the next couple weeks, I really think this was the last time we see The Mob Doctor on Mondays and possibly ever.

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