Tuesday, October 16, 2012

RATINGS RECAP: 10/15/12

ABC
8:00 Dancing with the Stars
Viewers: 13.6 million, 18-49 demo: 2.1
10:00 Castle
Viewers: 10.9 million, 18-49 demo: 2.0

CBS
8:00 How I Met Your Mother
Viewers: 7.9 million, 18-49 demo: 3.2
8:30 Partners
Viewers: 6.1 million, 18-49 demo: 2.1
9:00 2 Broke Girls
Viewers: 9.3 million, 18-49 demo: 3.4
9:30 Mike & Molly
Viewers: 9.1 million, 18-49 demo: 3.0
10:00 Hawaii Five-0
Viewers: 8.7 million, 18-49 demo: 2.1

NBC
8:00 The Voice
Viewers: 13.0 million, 18-49 demo: 4.8
10:00 Revolution
Viewers: 8.6 million, 18-49 demo: 3.3 

FOX
8:00 MLB Playoffs NLCS Game 2
Viewers: 5.6 million, 18-49 demo: 1.6

Monday night saw growth from CBS but nothing spectacular for its once dominating lineup. At 8pm, How I Met Your Mother was up a tenth in both viewers and the demo while Partners grew for the first time as it was up four tenths in viewers and two tenths in the demo. That surely buys it some time but I don't think it's a long term answer by any means. At 9pm, 2 Broke Girls was down a tenth in viewers and even in the demo while Mike & Molly was up four tenths in viewers and two tenths in the demo, showing good retention. At 10pm, Hawaii Five-0 was up three tenths in viewers and two tenths in the demo for a season high in the demo. Of course a 2.1 demo would be super low last year but it's a different ballgame this season. FOX had baseball again but it was weaker than Sunday night.

NBC had another winning night as The Voice was up a tenth in viewers and even in the demo for a dominating 4.8. But the best news came at 10pm where Revolution grew for the first time as it was up six tenths in viewers and three tenths in the demo despite its lead-in being steady. This is a tremendous showing for a show that is NBC's first real scripted hit in years. Yes, the lead-in is one of the best on TV but all you have to do is look at how far Smash had fallen by this point. Revolution has not shown signs of slowing down yet for a network that desperately needs a hit. On ABC, Dancing with the Stars was even in viewers and down a tenth in the demo while Castle was up three tenths in viewers but down two tenths in the demo as it fell to third in the latter category. Revolution is really pounding Castle and Hawaii this year. 

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