Wednesday, April 4, 2012

RATINGS RECAP: 4/3/12

ABC
8:00 Dancing with the Stars (Repeat)
Viewers: 9.7 million, 18-49 demo: 1.8
9:00 Dancing with the Stars Results
Viewers: 15.6 million, 18-49 demo: 2.8
10:00 Body of Proof
Viewers: 10.5 million, 18-49 demo: 2.0

CBS
8:00 NCIS (Repeat)
Viewers: 11.5 million, 18-49 demo: 1.9
9:00 NCIS: Los Angeles (Repeat)
Viewers: 8.7 million, 18-49 demo: 1.5
10:00 Unforgettable (Repeat)
Viewers: 6.8 million, 18-49 demo: 1.2

NBC
8:00 The Biggest Loser
Viewers: 6.4 million, 18-49 demo: 2.0
9:00 The Voice Results
Viewers: 8.5 million, 18-49 demo: 3.2
10:00 Fashion Star
Viewers: 4.1 million, 18-49 demo: 1.5

FOX
8:00 Raising Hope
Viewers: 3.9 million, 18-49 demo: 1.6
8:30 Raising Hope (Repeat)
Viewers: 3.1 million, 18-49 demo: 1.4
9:00 New Girl
Viewers: 4.6 million, 18-49 demo: 2.3
9:30 Breaking In
Viewers: 2.6 million, 18-49 demo: 1.3

On Tuesday night, The Voice got into the dance with its first live results show. Earlier in the night on NBC, The Biggest Loser was up seven tenths in viewers and even in the demo. I've said this before but NBC needs to let this just be an hour. It strengthens the 8pm hour, which brings the numbers down when it's on for two hours. At 9pm, the results for The Voice were much lower than the Monday performance show but still gave NBC a 3 demo on a night that it never gets anything like that, so it's a win for the peacock. Also the show skews very young. At 10pm, Fashion Star was up a tenth in viewers and even in the demo despite the much bigger lead-in. That should seal the show's fate.

Over on ABC, the results of Dancing with the Stars was down a tenth and three tenths in the demo from last week's results. Unlike The Voice, these numbers nearly mirrored the performance numbers on Monday night. At 10pm, Body of Proof continued its last second push to be renewed as it was up eight tenths in viewers and even in the demo. I still think it's too little, too late for this show because it was doing really badly in the demo when it didn't have a big lead-in. 

Finally on FOX, the numbers were low in the last week before Glee returns to put this four sitcom block out of its misery. At 8pm, Raising Hope was up a tenth in viewers and the demo. At 9pm, New Girl was down four tenths in viewers and three tenths in the demo for another series low. This is what happens when it airs against two hit shows and follows a repeat. It's not ready to stand on its own yet but FOX has really mismanaged this fall hit. At 9:30pm, Breaking In was down a tenth in viewers and the demo. 

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