Wednesday, March 28, 2012

RATINGS RECAP: 3/25/12

ABC
7:00 America's Funniest Home Videos
Viewers: 6.1 million, 18-49 demo: 1.2
8:00 Once Upon a Time
Viewers: 8.8 million, 18-49 demo: 2.9
9:00 Desperate Housewives
Viewers: 8.8 million, 18-49 demo: 2.6
10:00 GCB
Viewers: 6.3 million, 18-49 demo: 2.1

CBS
7:00 60 Minutes
Viewers: 11.2 million, 18-49 demo: 2.3
8:00 The Amazing Race
Viewers: 9.4 million, 18-49 demo: 2.6
9:00 The Good Wife
Viewers: 9.8 million, 18-49 demo: 1.8
10:00 CSI: Miami
Viewers: 9.3 million, 18-49 demo: 2.1

NBC
7:00 Dateline NBC
Viewers: 5.7 million, 18-49 demo: 1.0
8:00 Harry's Law
Viewers: 8.1 million, 18-49 demo: 0.8
9:00 Celebrity Apprentice
Viewers: 6.0 million, 18-49 demo: 1.8

FOX
7:00 The Simpsons (Repeat)
Viewers: 2.3 million, 18-49 demo: 1.0
7:30 The Cleveland Show
Viewers: 3.1 million, 18-49 demo: 1.5
8:00 The Simpsons (Repeat)
Viewers: 4.1 million, 18-49 demo: 1.9
8:30 Bob's Burgers
Viewers: 4.0 million, 18-49 demo: 2.0
9:00 Family Guy (Repeat)
Viewers: 4.6 million, 18-49 demo: 2.1
9:30 American Dad!
Viewers: 4.3 million, 18-49 demo: 2.0

On Sunday night, ABC saw very similar results to last week. America's Funniest Home Videos was even in viewers but down a tenth in the demo. ABC probably can't do much better in this slot so the long running show isn't going anywhere. At 8pm, Once Upon a Time was up a tenth in viewers and even in the demo. Desperate Housewives followed and was down two tenths in viewers but even in the demo. Finally, GCB was up two tenths in viewers and a tenth in the demo. Unless things really go south in the coming weeks, these numbers might be enough to get it at least a midseason renewal. It seems to be stabilizing much better than Pan Am even though its debut wasn't as strong.

CBS did not have a major basketball overrun this week but there was a basketball lead-in so 60 Minutes was up four tenths in viewers and a tenth in the demo. The Amazing Race followed and was down a tenth in viewers and the demo. The Good Wife was next and was up two tenths in viewers but down a tenth in the demo. The ratings for this show are less important to monitor now that it has been renewed. At 10pm, CSI: Miami was up eight tenths in viewers and three tenths in the demo from last week when it started at 10:43pm. I have to think that if it comes down to this and CSI: NY, this is the one that will get renewed.

Over on NBC, Dateline NBC started off the night down four tenths in viewers and a tenth in the demo. Harry's Law followed and was up a tenth in viewers but down a tenth in the demo. Now, I've been supporting this show for bucking the whole "demo is the only thing that matters" debate but a 0.8 demo is unacceptable in any world. Shows can skew old and be successful but this is getting ridiculous. At 9pm, Celebrity Apprentice was up two tenths in viewers and even in the demo. FOX's anchor shows were repeats but The Cleveland Show, Bob's Burgers, and American Dad! were all just slightly down from last week when everything was new.

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