Monday, March 26, 2012

RATINGS RECAP: 3/23/12

ABC
8:00 Shark Tank
Viewers: 5.8 million, 18-49 demo: 1.5
9:00 Primetime: What Would You Do?
Viewers: 5.2 million, 18-49 demo: 1.6
10:00 20/20
Viewers: 5.4 million, 18-49 demo: 1.6

CBS
8:00 NCAA Basketball March Madness
Viewers: 5.0 million, 18-49 demo: 1.5
10:00 NCAA Basketball March Madness
Viewers: 8.7 million, 18-49 demo: 3.2

NBC
8:00 Who Do You Think You Are?
Viewers: 5.6 million, 18-49 demo: 1.0
9:00 Grimm (Repeat)
Viewers: 3.0 million, 18-49 demo: 0.7
10:00 Dateline NBC
Viewers: 4.5 million, 18-49 demo: 0.9 

FOX8:00 Kitchen Nightmares
Viewers: 3.1 million, 18-49 demo: 1.1
9:00 Fringe
Viewers: 2.9 million, 18-49 demo: 0.9

On Friday night, shows were new here and there. ABC was all new though. Shark Tank was down two tenths in viewers and the demo. It hovers between a 1.5 and a 1.7 but that should definitely be enough to earn a renewal on Friday nights. At 9pm, Primetime: What Would You Do? was down three tenths in viewers but up a tenth in the demo. 20/20 was down two tenths in viewers but up the same in the demo. On NBC, Who Do You Think You Are? was up half a million viewers but even in the demo at a low 1.0. FOX was all new on Fridays for the first time in a month but saw season lows as Kitchen Nightmares was down four tenths in viewers and the demo while Fringe was down two tenths in viewers and three tenths in the demo. I know it has a cult audience and it will try to cut its cost but is Fringe really possibly getting a final season after a 0.9 demo?

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