Tuesday, March 20, 2012

RATINGS RECAP: 3/18/12

ABC
7:00 America's Funniest Home Videos
Viewers: 6.1 million, 18-49 demo: 1.3
8:00 Once Upon a Time
Viewers: 8.7 million, 18-49 demo: 2.9
9:00 Desperate Housewives
Viewers: 9.0 million, 18-49 demo: 2.6
10:00 GCB
Viewers: 6.1 million, 18-49 demo: 2.0

CBS
7:00 NCAA Basketball Overrun
Viewers: 8.8 million, 18-49 demo: 2.9
7:44 60 Minutes
Viewers: 10.8 million, 18-49 demo: 2.2
8:44 The Amazing Race
Viewers: 9.5 million, 18-49 demo: 2.7
9:44 The Good Wife
Viewers: 9.6 million, 18-49 demo: 1.9
10:44 CSI: Miami
Viewers: 8.5 million, 18-49 demo: 1.8

NBC
7:00 Dateline NBC
Viewers: 6.1 million, 18-49 demo: 1.1
8:00 Harry's Law
Viewers: 8.0 million, 18-49 demo: 1.0
9:00 Celebrity Apprentice
Viewers: 5.8 million, 18-49 demo: 1.8

FOX
7:00 The Simpsons (Repeat)
Viewers: 2.5 million, 18-49 demo: 1.0
7:30 The Cleveland Show
Viewers: 3.2 million, 18-49 demo: 1.5
8:00 The Simpsons
Viewers: 5.3 million, 18-49 demo: 2.4
8:30 Bob's Burgers
Viewers: 4.4 million, 18-49 demo: 2.1
9:00 Family Guy
Viewers: 5.6 million, 18-49 demo: 2.8
9:30 American Dad!
Viewers: 4.6 million, 18-49 demo: 2.2

On Sunday night, an NCAA Basketball overrun sent CBS's lineup into a 44 minute delay, and as usually happens with overruns, that was good for some shows and bad for others. It was good for 60 Minutes which was up three tenths in viewers and half a demo point. The Amazing Race followed and was down two tenths in viewers and the demo. The Good Wife was down three tenths in viewers and up two tenths in the demo. It has already been renewed though so these ratings are less key to watch. CSI: Miami closed out the night down 2.2 million viewers and three tenths in the demo. Though this isn't a great showing for one of CBS's few bubble shows, it should not really count against it since it didn't start until 10:44pm. 

Over on ABC, America's Funniest Home Videos started down four tenths in viewers and a tenth in the demo. Daylight Savings has erased the momentum this show was building post-football. At 8pm, Once Upon a Time was down six tenths in viewers for a series low but it held steady in the demo. Desperate Housewives was up six tenths in viewers and also even in the demo. However, at 10pm, GCB slipped a million viewers and three tenths in the demo. After last week's surprising gain in week two, this was a more expected showing. If it can stay at these levels, it is a better demo performer than Pan Am but it can't dip much lower. 
 
On NBC, Dateline NBC started the night up 1.4 million viewers and two tenths in the demo. Maybe it benefited from not having direct competition from 60 Minutes? At 8pm, Harry's Law was down 1.1 million viewers and a tenth in the demo. This is a real interesting quandary for NBC - a 1.0 demo is below any of NBC's already low lineup but no other show outside of The Voice can get 8 million viewers. A strike against it is that it seems to be hurting Celebrity Apprentice which was down seven tenths in viewers and two tenths in the demo.

FOX's animated lineup is not what it used to be. At 7:30pm, The Cleveland Show was down two tenths in viewers and a tenth in the demo. The Simpsons was up three tenths in viewers and a tenth in the demo while the best news may have come from Bob's Burgers which was up four tenths in viewers and two tenths in the demo from last week's season premiere. It may have helped its case if it comes down to Burgers vs. Napoleon Dynamite. At 9pm, Family Guy was down a tenth in viewers and even in the demo while American Dad! was dead even in viewers and the demo.  

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