Sunday, February 26, 2012

RATINGS RECAP: 2/24/12


ABC
8:00 Shark Tank
Viewers: 5.9 million, 18-49 demo: 1.8
9:00 Primetime: What Would You Do?
Viewers: 4.6 million, 18-49 demo: 1.4
10:00 20/20
Viewers: 4.7 million, 18-49 demo: 1.2

CBS
8:00 Undercover Boss
Viewers: 8.7 million, 18-49 demo: 1.9
9:00 A Gifted Man
Viewers: 9.1 million, 18-49 demo: 1.3
10:00 Blue Bloods
Viewers: 11.4 million, 18-49 demo: 1.7

NBC
8:00 Who Do You Think You Are?
Viewers: 5.0 million, 18-49 demo: 1.0
9:00 Grimm
Viewers: 4.8 million, 18-49 demo: 1.5
10:00 Dateline NBC
Viewers: 5.0 million, 18-49 demo: 1.3

FOX
8:00 Kitchen Nightmares
Viewers: 3.5 million, 18-49 demo: 1.5
9:00 Fringe
Viewers: 3.1 million, 18-49 demo: 1.2 

On Friday night, CBS had its usual lineup. Undercover Boss was down a big 2.1 million viewers and half a demo point from its Friday debut last week. This seems like a huge drop so it may not stay this low in future weeks but even if it does, it's still a big improvement in the demo for the time period. At 9pm, A Gifted Man was down four tenths in viewers and two tenths in the demo. This show is not doing enough in its 9pm trial to change CBS's mind about a second season. At 10pm, Blue Bloods was up six tenths in viewers and a tenth in the demo.

Over on ABC, they started off on a good note as Shark Tank was up two tenths in viewers and three tenths in the demo, tying a season high in the demo and coming within a tenth of Undercover Boss. Looks like there is enough audience for both shows to do well by Friday 8pm standards. At 9pm, Primetime: What Would You Do? was even in viewers and down a tenth in the demo from its last airing two weeks ago. 20/20 closed out the night down big from last week's special two hour Whitney Houston tribute. 

Over on NBC, Who Do You Think You Are? started off the night down six tenths in viewers and three tenths in the demo. There's a lot of reality shows in this timeslot and it looks like NBC is the odd one out - surprise, surprise. At 9pm, Grimm was down half a million viewers and a tenth in the demo. This is still holding its own by NBC Friday standards. At 10pm, Dateline NBC was up six tenths in viewers and two tenths in the demo. Over on FOX, Kitchen Nightmares was up four tenths in viewers and two tenths in the demo while Fringe was up a tenth in viewers and in the demo.

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