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Tuesday, November 1, 2011

RATINGS RECAP: 10/30/11

ABC
7:00 Once Upon a Time (Repeat)
Viewers: 5.2 million, 18-94 demo: 1.2
8:00 Once Upon a Time
Viewers: 11.7 million, 18-49 demo: 3.9
9:00 Desperate Housewives
Viewers: 9.3 million, 18-49 demo: 3.1
10:00 Pan Am
Viewers: 5.5 million, 18-49 demo: 1.8

CBS
7:00 NFL Overrun
Viewers: 24.6 million, 18-49 demo: 9.1
7:30 60 Minutes
Viewers; 18.6 million, 18-49 demo: 4.1
8:30 The Amazing Race
Viewers: 11.0 million, 18-49 demo: 3.0
9:30 The Good Wife
Viewers: 10.6 million, 18-49 demo: 2.0
10:30 CSI: Miami
Viewers: 10.0 million, 18-49 demo: 2.2

NBC
7:00 Football Night in America
Viewers: 8.0 million, 18-49 demo: 3.2
8:00 NFL Pregame
Viewers: 11.9 million, 18-49 demo: 4.6
8:30 Sunday Night Football
Viewers: 23.0 million, 18-49 demo: 9.3

FOX
7:00 The Cleveland Show (Repeat)
Viewers: 2.7 million, 18-49 demo: 1.2
7:30 The Simpsons (Repeat)
Viewers: 5.5 million, 18-49 demo: 2.5
8:00 The Simpsons
Viewers: 8.1 million, 18-49 demo: 4.0
8:30 Allen Gregory
Viewers: 4.8 million, 18-49 demo: 2.4
9:00 Family Guy
Viewers: 6.0 million, 18-49 demo: 3.2
9:30 The Cleveland Show
Viewers: 4.7 million, 18-49 demo: 2.4

On Sunday night, FOX started off with its annual Halloween episode of The Simpsons which was up a nice 1.9 million viewers and a full demo point from its last new airing way back on October 2. The Halloween episode is always a strong performer for the veteran cartoon. At 8:30pm though the news was not good for the series premiere of Allen Gregory which had a weak debut, losing nearly half of the audience from The Simpsons. This cartoon has a seven episode order, might that be all we see? At 9pm, a Halloween Family Guy was down a million viewers and three tenths in the demo from its last new airing. Did Allen Gregory hurt it? At 9:30pm, The Cleveland Show was down nine tenths in viewers and two tenths in the demo from its October 2 airing, which was at 8:30pm.

Elsewhere, ABC got terrific news with week two of fantasy drama Once Upon a Time. Many thought it might freefall in the ratings but instead it displayed one of the best holds of any new show this season as it was down 1.2 million viewers but just a tenth in the demo from last week's very strong premiere. This show is far outperforming all expectations so far and while it's still too soon to determine if it will be around for the long haul, this was a great second week. Later in the night, a Halloween Desperate Housewives was up a tenth both in viewers and the demo while Pan Am was down two tenths in viewers and even in the demo. It has stabilized but at a low number.

Despite another one-sided game, NBC was way up with two high profile games as the Dallas/Philly clash was up 10.5 million viewers and 4.1 demo points. Isn't it interesting how a regular season NFL blowout can outperform Game 7 of the World Series? And over on CBS, a huge NFL lead-in (mostly from the Pittsburgh/New England game) powered 60 Minutes to awesome ratings at 7:30pm. It was up a huge 6 million viewers and 1.8 demo points. It's amazing how much better this show does with a football lead in. At 8:30pm, The Amazing Race felt the halo effect as it was up a nice 1.4 million viewers and three tenths in the demo. The Good Wife followed and was up eight tenths in viewers and even in the demo. At least it is steady on Sunday night even if it continues to skew old. Finally at 10:30pm, CSI: Miami was up two tenths in viewers and a tenth in the demo. A 2.2 demo for a show that starts at 10:30 is not too bad.

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