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Tuesday, November 22, 2011

FULL SEASON ALERT: Grimm

In an unsurprising move following the release of the midseason schedule last week, NBC has picked up Friday night drama Grimm for a full season, making it the first (and only) fall drama to get a full season from the peacock network.

Grimm came in with low expectations thanks to NBC's troubles and a sleepy Friday timeslot but it surprised everyone but premiering to 6.6 million viewers and a 2.1 demo against Game 7 of the World Series. It was the best debut for any NBC drama this fall. It has fallen some since its debut but it is still staking a claim in the Friday night landscape, which is surprising since NBC can make in-roads for most other timeslots all week. Many thought Grimm would move to another night at midseason but NBC is planning to keep it on Fridays. Through four episodes, Grimm has averaged 5.8 million viewers and a 1.8 demo.

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