Wednesday, October 5, 2011

RATINGS RECAP: 10/4/11

ABC
8:00 Dancing with the Stars Recap
Viewers: 9.1 million, 18-49 demo: 1.7
9:00 Dancing with the Stars Results
Viewers: 15.3 million, 18-49 demo: 2.9
10:00 Body of Proof
Viewers: 10.0 million, 18-49 demo: 2.0

CBS
8:00 NCIS
Viewers: 19.4 million, 18-49 demo: 4.2
9:00 NCIS: Los Angeles
Viewers: 14.8 million, 18-49 demo: 3.4
10:00 Unforgettable
Viewers: 11.6 million, 18-49 demo: 2.5

NBC
8:00 The Biggest Loser
Viewers: 5.7 million, 18-49 demo: 2.1
10:00 Parenthood
Viewers: 5.1 million, 18-49 demo: 2.0

FOX
8:00 Glee
Viewers: 8.4 million, 18-49 demo: 3.6
9:00 New Girl
Viewers: 8.7 million, 18-49 demo: 4.3
9:30 Raising Hope
Viewers: 6.4 million, 18-49 demo: 2.9

On Tuesday night, FOX had another strong performance from its new hit - New Girl. At 8pm, Glee was down two tenths in viewers and a tenth in the demo. It seems like it has stabilized for now but it wouldn't surprise me to see it continue to drop over the course of the season. At 9pm, New Girl - fresh off a full season order - was down six tenths in viewers and two tenths in the demo, still pulling a strong 4.3. One of the best effects of New Girl is how it it affecting Raising Hope which was actually up three tenths in viewers and even in the demo. This comedy pairing seems to be gold for FOX right now but it will be broken up for baseball and preemptions over the next couple weeks.

CBS continued to fly high in the total viewer department (and the demo for the first and last hour). At 8pm, NCIS was down just a tenth in viewers and even in the demo. Despite that, NCIS: Los Angeles was down 1.5 million viewers and two tenths in the demo. Maybe it's getting hurt by stronger competition on ABC and FOX in this hour. At 10pm, week three of the new Unforgettable was down eight tenths in viewers but even in the demo. This is a strong showing especially considering the lead-in was down. If this is where the show stabilizes, it will be a step up on Tuesday nights for CBS.

ABC started off with an abridged repeat of Dancing with the Stars which was down from last week's recap. The new Tim Allen sitcom Last Man Standing premieres in this slot next week. At 9pm, the results episode of Dancing with the Stars was up nine tenths in viewers and even in the demo. While the performance show keeps dropping, the results show has held steady in the demo three weeks in a row which is good news. At 10pm, Body of Proof was up eight tenths in viewers and two tenths in the demo, showing promising growth after last week's dip. With a 2 demo, it managed to tie Parenthood for second in the demo with many more viewers.

Over on NBC, The Biggest Loser continued to evaporate viewers. It was down two tenths in viewers and the demo. After declining last season, it is sinking fast this fall and is not a reliable performer even by NBC standards. Even with NBC's many problems, it is time to reduce this show to an hour. It's tiring fast. At 10pm, Parenthood was down four tenths in viewers and two tenths in the demo for season lows. This show will never reach a mass audience but a 2 demo in the 10pm hour is good enough for NBC right now.

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