Tuesday, October 11, 2011

RATINGS RECAP: 10/10/11

ABC
8:00 Dancing with the Stars
Viewers: 16.8 million, 18-49 demo: 3.0
10:00 Castle
Viewers: 10.2 million, 18-49 demo: 2.1

CBS
8:00 How I Met Your Mother
Viewers: 8.9 million, 18-49 demo: 4.0
8:30 2 Broke Girls
Viewers: 10.7 million, 18-49 demo: 4.3
9:00 Two and a Half Men
Viewers: 16.2 million, 18-49 demo: 5.9
9:30 Mike & Molly
Viewers: 11.7 million, 18-49 demo: 3.9
10:00 Hawaii Five-0
Viewers: 10.1 million, 18-49 demo: 2.7

NBC
8:00 The Sing Off
Viewers: 4.4 million, 18-49 demo: 1.5
10:00 Prime Suspect (Repeat)
Viewers: 2.9 million, 18-49 demo: 0.7

FOX
8:00 MLB Overrun
Viewers: 6.6 million, 18-49 demo: 1.9
8:53 Terra Nova
Viewers: 7.0 million, 18-49 demo: 2.5
9:53 House
Viewers: 6.9 million, 18-49 demo: 2.7

Another Monday, another big night for CBS even though things were down from last week. At 8pm, How I Met Your Mother was down a big 1.5 million viewers and five tenths in the demo. This is more what it was getting last year so it appears CBS is coming back to Earth on Mondays. At 8:30pm, 2 Broke Girls was down seven tenths in viewers and just two tenths in the demo which is good considering its lead-in was down more. Some think this should move to 9:30pm but I wouldn't do that yet. Why mess with a good thing right away? At 9pm, Two and a Half Men was down 1.5 million viewers and three tenths in the demo. It's starting to stabilize now and still nicely above last year's numbers. It was followed by Mike & Molly, which was also down 1.5 million viewers but four tenths in the demo. Right now, this is the demo weak-link of the night. At some point, it wouldn't be shocking to see this move to 8:30pm. To close out the night, Hawaii Five-0 was down a million viewers and half a demo point. Like Castle, some of this might be due to the competition from House but it was still a rough demo drop.

ABC is experiencing more slippage with its Monday lineup. At 8pm, Dancing with the Stars was up two tenths in viewers but down a tenth in the demo to another season low. While it seems to be stabilizing around these numbers, they remain very down from last year's numbers. If ABC can't get a more buzzworthy cast in the spring, it could keep falling against The Voice. At 10pm, Castle was down a million viewers and four tenths in the demo, hitting season lows and experiencing its second straight bad drop. Some of it might have been the unusual competition from House but these drops the last two weeks should be concerning for ABC.

NBC is continuing to be a non-player on Mondays as The Sing Off was down half a million viewers and four tenths in the demo to season lows while a repeat of Prime Suspect was below the numbers of the cancelled The Playboy Club. FOX must not be liking baseball at the moment - not only is it intruding on its biggest hit - New Girl - for the rest of October, it was cancelled on Sunday and pushed to Monday afternoon where it hurt Monday's ratings. Delayed for almost an hour, Terra Nova was down 1.7 million viewers and six tenths in the demo while House was down a huge 2.9 million viewers and 1.2 demo points. It's hard to know what these shows would have done without the delays. They still would have dropped, but not this much.

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