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Wednesday, September 28, 2011

RATINGS RECAP: 9/27/11

ABC
8:00 Dancing with the Stars Recap
Viewers: 9.5 million, 18-49 demo: 1.9
9:00 Dancing with the Stars Results
Viewers: 14.4 million, 18-49 demo: 2.9
10:00 Body of Proof
Viewers: 9.2 million, 18-49 demo: 1.8

CBS
8:00 NCIS
Viewers: 19.5 million, 18-49 demo: 4.2
9:00 NCIS: Los Angeles
Viewers: 16.3 million, 18-49 demo: 3.6
10:00 Unforgettable
Viewers: 12.4 million, 18-49 demo: 2.5

NBC
8:00 The Biggest Loser
Viewers: 5.9 million, 18-49 demo: 2.3
10:00 Parenthood
Viewers: 5.5 million, 18-49 demo: 2.2

FOX
8:00 Glee
Viewers: 8.6 million, 18-49 demo: 3.7
9:00 New Girl
Viewers: 9.3 million, 18-49 demo: 4.5
9:30 Raising Hope
Viewers: 6.1 million, 18-49 demo: 2.9

On the second Tuesday of the season, CBS's crime dramas had another great night. NCIS was off just half a million viewers and a tenth in the demo from its big debut last week while spinoff NCIS: Los Angeles was down just four tenths in viewers and even in the demo. After two weeks, it looks like NCIS will spend another year as the runaway most-watched drama on TV. Week two of new series Unforgettable dipped an understandable 1.7 million viewers and four tenths in the demo. If it can stay at these levels, it will be a better closer to the night than The Good Wife was but we'll see how things go next week.

Over on FOX, the bad news continued for Glee which fell another four tenths in viewers and three tenths in the demo. Keep in mind that last year, this show was getting high 4s and sometimes 5s at this point in the season and now the demo is down to a 3.6. How much further will it fall in the spring? At 9pm, New Girl built heavily on its lead-in for a second week in a row leading FOX to give a very early full season pickup. Girl was down a million viewers and three tenths in the demo, which is very acceptable and it delivered a dominant 4.5 demo. Even if it drops a bit more, this has the potential to be a bonafide hit for FOX. At 9:30pm, Raising Hope was down six tenths in viewers and two tenths in the demo. The new lead-in seems to be helping its demo performance so far this year.

Over on ABC, a Dancing with the Stars recap did alright for what was basically a repeat at 8pm. The results edition was down four tenths in viewers and even in the demo, which is not bad considering the performance show dropped bigger in Week 2. At 10pm, Body of Proof was down two tenths in viewers but a steeper four tenths in the demo. It appears that this show is skewing very old, which isn't that common for an ABC show. It dropped to third in the demo for the hour which is troubling. 

Over on NBC, things were not good from 8-10pm where The Biggest Loser was down three tenths in viewers and even in the demo. While the hold was good, the season premiere numbers were so low and that just continued this week. If NBC didn't have many other problems, they would have been wise to cut this show down to an hour. At 10pm, Parenthood was up two tenths in viewers and a tenth in the demo as it was the first show to rise in numbers this week. The total viewer count remains low but the demo remains decent as it finished second in its time period in that category despite being a distant third in viewers. Looks like more of the same from Parenthood this season.

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