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Wednesday, April 27, 2011

RATINGS RECAP: 4/26/11

ABC
8:00 Dancing with the Stars Special
Viewers: 13.1 million, 18-49 demo: 2.5
9:00 Dancing with the Stars Results
Viewers: 18.3 million, 18-49 demo: 3.6
10:00 Body of Proof
Viewers: 11.9 million, 18-49 demo: 2.2

CBS
8:00 NCIS (Repeat)
Viewers: 11.2 million, 18-49 demo: 2.0
9:00 NCIS: Los Angeles (Repeat)
Viewers: 10.3 million, 18-49 demo: 2.0
10:00 The Mentalist (Repeat)
Viewers: 7.9 million, 18-49 demo: 1.5

NBC
8:00 The Biggest Loser
Viewers: 7.4 million, 18-49 demo: 2.6
9:00 The Voice
Viewers: 11.8 million, 18-49 demo: 5.1

FOX
8:00 Glee
Viewers: 8.6 million, 18-49 demo: 3.4
9:30 Raising Hope
Viewers: 4.5 million, 18-49 demo: 1.8

On a busy Tuesday night, ABC was all new starting with a Dancing with the Stars special that was well above the numbers that Jamie Oliver's Food Revolution has been getting in this slot. Should ABC consider moving the results edition back to 8pm next fall? At 9pm, the results edition of Dancing with the Stars was up a nice 2 million viewers and six tenths in the demo. Despite the competition from The Voice, this was the best results number since the first results show perhaps thanks to the many big names that appeared. At 10pm, Body of Proof was up half a million viewers but down two tenths in the demo. This is sure to get renewed and the total viewer number is very strong but it appears to be skewing older as the weeks go by as it went up in viewers and down in the demo for a second straight week. CBS was in repeats with a lineup of dramas that performed decently considering the competition.

NBC was all new and had a great night thanks to a big premiere from The Voice. At 8pm, The Biggest Loser was up eight tenths in viewers and three tenths in the demo from last week's two hour episode. Maybe it's time for this show to scale back to an hour next year as it would make the 8pm hour stronger. At 9pm, the premiere of the heavily hyped The Voice did not disappoint. The total viewer numbers was about as expected but the demo was an incredibly strong 5.1. In fact, it was the best demo premiere of any new show this season on any network. NBC has to be thrilled with this performance as it also had gains in the 10pm hour and received lots of positive buzz online during the airing and today in the press. NBC may finally have a much needed hit on its hand but we should wait to see how Week 2 does.

FOX was hit hard by ABC's gains and NBC's big premiere. At 8pm, a 90 minute episode of Glee was down a rough 1.2 million viewers and four tenths in the demo despite only airing against The Voice and the results edition of Dancing with the Stars. These are more season lows for Glee and the novelty appears to be wearing thin quicker than expected as it is nowhere near what it was getting in the early fall. At 9:30pm, Raising Hope felt the pressure of the competition and was down eight tenths in viewers and three tenths in the demo from last week's 9pm episode for series lows. This show is also slipping badly in recent weeks but has already been renewed for next season.

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