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Wednesday, April 13, 2011

RATINGS RECAP: 4/10/11

ABC
7:00 America's Funniest Home Videos
Viewers: 6.5 million, 18-49 demo: 1.6
8:00 Secret Millionaire
Viewers: 9.3 million, 18-49 demo: 2.4
9:00 Brothers & Sisters
Viewers: 6.5 million, 18-49 demo: 1.8

CBS
7:00 Masters Golf Tournament Overrun
Viewers: 15.3 million, 18-49 demo: 3.9
7:12 60 Minutes
Viewers: 13.1 million, 18-49 demo: 2.2
8:12 The Amazing Race
Viewers: 10.5 million, 18-49 demo: 2.9
9:12 Undercover Boss
Viewers: 11.2 million, 18-49 demo: 3.1
10:12 CSI: Miami
Viewers: 10.0 million, 18-49 demo: 2.3

NBC
7:00 Dateline NBC
Viewers: 4.3 million, 18-49 demo: 0.9
8:00 America's Next Great Restaurant
Viewers: 3.5 million, 18-49 demo: 1.2
9:00 Celebrity Apprentice
Viewers: 8.2 million, 18-49 demo: 3.0

FOX
7:00 The Cleveland Show (Repeat)
Viewers: 2.1 million, 18-49 demo: 1.0
7:30 American Dad!
Viewers: 3.4 million, 18-49 demo: 1.6
8:00 The Simpsons
Viewers: 5.1 million, 18-49 demo: 2.3
8:30 Bob's Burgers
Viewers: 4.0 million, 18-49 demo: 1.9
9:00 Family Guy
Viewers: 6.6 million, 18-49 demo: 3.3
9:30 The Cleveland Show
Viewers: 4.9 million, 18-49 demo: 2.4

ABC had a relatively quiet Sunday night. At 7pm, America's Funniest Home Videos was down three tenths in viewers and even in the demo from last week. It was followed by the season finale of Secret Millionaire which was down half a million viewers and three tenths in the demo for series lows. While the drop for the finale is disappointing, there's every reason to believe this show will be back in some capacity next season, perhaps right here in the same timeslot. The night ended with two hours of Brothers & Sisters which was down nine tenths in viewers and three tenths in the demo from the last new episode, which aired on February 27. This just further proved that this show can't stand on its own and it may finally get the ax as it has never been able to stand on its own and has dropped this season even with decent lead-ins.

CBS was all new and started off strong thanks to big ratings from an overrun of the Masters Golf Tournament. This helped 60 Minutes which was up a big 2.6 million viewers and seven tenths in viewers. The Amazing Race followed and was down half a million viewers and three tenths in the demo from the last episode two weeks ago. Undercover Boss was next and was down seven tenths in viewers and a tenth in the demo from two weeks ago. These drops from two weeks ago are not surprising since the lineup two weeks ago had March Madness as a lead-in. CSI: Miami closed out the night and was down 1.2 million viewers and four tenths in viewers, closer to its season numbers as opposed to the recent surge. This show is the more likely of the two on-the-bubble CSI shows to return next season, though both really should as they are still solid performers.

NBC was all new with its regular lineup. At 7pm, Dateline NBC was low as usual and down nine tenths in viewers and a tenth in the demo. America's Next Great Restaurant was next and was down half a million viewers and three tenths in the demo. The viewer total is a series low and the demo ties a series low and this has become another NBC flop that will likely go through the rest of its run but nothing beyond that. At 9pm though Celebrity Apprentice remained a high point despite being down half a million viewers and a tenth in the demo. Will Donald Trump's latest round of media coverage hurt or help this show?

FOX was all new for most of the evening but relatively low. After a repeat of The Cleveland Show, American Dad! was all new and was down two tenths in viewers and a tenth in the demo. The demo is a season low but the show has been renewed anyway. At 8pm, The Simpsons was down a million viewers and half a demo point from the last new episode. This is a season low and it's hard to tell what caused the heavy drop. At 8:30pm, the just-renewed Bob's Burgers was down seven tenths in viewers and three tenths in the demo from its last new episode, hitting a series low in both categories. It is kind of surprising that this earned a renewal. At 9pm, Family Guy was the demo standout as usual and was right on par with its last new episode three weeks ago. It was followed by The Cleveland Show which was up a tenth in viewers and three tenths in the demo from last week, when it followed a repeat.

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