Wednesday, March 30, 2011

RATINGS RECAP: 3/29/11

ABC
8:00 Dancing with the Stars: The Story So Far
Viewers: 12.9 million, 18-49 demo: 2.8
9:00 Dancing with the Stars Results
Viewers: 19.3 million, 18-49 demo: 4.3
10:00 Body of Proof
Viewers: 13.9 million, 18-49 demo: 3.1

CBS
8:00 NCIS
Viewers: 18.7 million, 18-49 demo: 3.9
9:00 NCIS: Los Angeles
Viewers: 15.3 million, 18-49 demo: 3.5
10:00 The Good Wife
Viewers: 10.2 million, 18-49 demo: 1.9

NBC
8:00 The Biggest Loser
Viewers: 7.3 million, 18-49 demo: 2.7
10:00 Parenthood
Viewers: 4.9 million, 18-49 demo: 1.9

FOX
8:00 Glee (Repeat)
Viewers: 4.4 million, 18-49 demo: 1.4
9:00 Raising Hope (Repeat)
Viewers: 3.5 million, 18-49 demo: 1.3
9:30 Traffic Light
Viewers: 2.5 million, 18-49 demo: 1.1

ABC had a very strong Tuesday night thanks to a revamped lineup. A Dancing with the Stars special set the night off right as it was way above the usually scheduled No Ordinary Family which will have its season finale next week. That led into the first results edition of Dancing with the Stars which was incredibly strong despite some tough competition. It was above regular levels from last fall's results night. That led into the series premiere of the heavily promoted Dana Delany drama Body of Proof which got a great sampling. It was one of the stronger premieres for any network this season but the big question will be, how will it hold up? ABC is giving it even more exposure with a special airing this Sunday as they hope this is the desperately needed drama hit.

CBS was all new and remained strong from 8-10pm despite much tougher competition from ABC. At 8pm, NCIS was down eight tenths in viewers and a tenth in the demo from last week and was the only demo winner for the night for CBS. At 9pm, NCIS: Los Angeles was down 1.3 million viewers but up three tenths in the demo which is surprising but a very solid result. The news was not as good at 10pm though as The Good Wife was down a 1.5 million viewers and two tenths in the demo. Both are season lows as it seems many fled to the premiere of Body of Proof. The three way race between those two shows and Parenthood will be interesting in the weeks to come. Still it seems like it might be time for The Good Wife to head to another night for CBS.

NBC had an ok night. At 8pm, The Biggest Loser was down a million viewers and three tenths in the demo from last week but for NBC, those overall numbers are not too bad. It was followed by Parenthood which was down a tenth in viewers but even in the demo from its last new airing. While it was a distant third in total viewers, it tied The Good Wife in the demo and is a very young-skewing show. FOX had low rated repeats and one pathetic showing for a new Traffic Light which was down two tenths in viewers and up a tenth in the demo. Will FOX really let this continue to air?

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