Tuesday, March 15, 2011

RATINGS RECAP: 3/13/11

ABC
7:00 America's Funniest Home Videos
Viewers: 7.4 million, 18-49 demo: 1.7
8:00 Secret Millionaire
Viewers: 11.4 million, 18-49 demo: 2.8
9:00 Desperate Housewives (Repeat)
Viewers: 4.8 million, 18-49 demo: 1.2
10:00 Brothers & Sisters
Viewers: 3.1 million, 18-49 demo: 0.7

CBS
7:00 60 Minutes
Viewers: 10.5 million, 18-49 demo: 1.7
8:00 The Amazing Race
Viewers: 9.4 million, 18-49 demo: 2.7
9:00 Undercover Boss
Viewers: 11.8 million, 18-49 demo: 3.0
10:00 CSI: Miami
Viewers: 11.9 million, 18-49 demo: 2.7

NBC
7:00 Dateline NBC
Viewers: 5.7 million, 18-49 demo: 1.1
8:00 America's Next Great Restaurant
Viewers: 4.1 million, 18-49 demo: 1.4
9:00 Celebrity Apprentice
Viewers: 8.1 million, 18-49 demo: 2.8

FOX
7:00 The Simpsons (Repeat)
Viewers: 2.3 million, 18-49 demo: 1.0
7:30 American Dad! (Repeat)
Viewers: 2.6 million, 18-49 demo: 1.2
8:00 The Simpsons
Viewers: 5.4 million, 18-49 demo: 2.5
8:30 Bob's Burgers
Viewers: 4.1 million, 18-49 demo: 2.0
9:00 Family Guy (Repeat)
Viewers: 4.9 million, 18-49 demo: 2.5
9:30 The Cleveland Show
Viewers: 4.6 million, 18-49 demo: 2.4

ABC was new on Sunday night from 7-9pm. At 7pm, America's Funniest Home Videos was down four tenths in viewers and a tenth in the demo. Week two of the new (for ABC) reality show Secret Millionaire was down 1.3 million viewers and six tenths in the demo from its premiere last week. Despite the drop, the numbers were still very solid for ABC and it won the demo for a second week in a row. If it can hold around here, it will be a better option than Extreme Makeover: Home Edition in this slot.

CBS was all new and had solid numbers especially from 9-11pm. At 7pm, 60 Minutes was down 1.7 million viewers but even in the demo from last week. At 8pm, The Amazing Race was down four tenths in viewers but also even in the demo. It didn't get any viewers who may have sampled ABC or NBC last week back though. At 9pm, Undercover Boss was up seven tenths in viewers and three tenths in the demo. It hasn't hit a 3 in the demo for awhile so that was good news. Finally at 10pm, CSI: Miami was up 1.3 million viewers and four tenths in the demo from last week. The demo is the best since October as this on-the-bubble show seems to be gaining strength at the right time. It has made a solid transition from Monday to Sunday and probably deserves a renewal.

NBC was all new on Sunday night with its lineup that was very lackluster from 7-9pm. At 7pm, Dateline NBC was up four tenths in viewers but down three tenths in the demo from last week. Week two of new series America's Next Great Restaurant was down half a million viewers and two tenths in the demo from the premiere. While the drop isn't horrible, its premiere was terrible so there's not much to get excited about here. Things perked up at 9pm though with the second week of the new season of Celebrity Apprentice which was up two tenths in viewers and even in the demo from its season premiere last week. The demo is one of the best for any NBC show at this point.

FOX did not have much good news with a mix of repeat and new episodes in its animated lineup. After reruns of The Simpsons and American Dad!, a new episode of Simpsons was down seven tenths in viewers and three tenths in the demo for season lows. Last week had some premieres but there doesn't seem to be any sort of reason for the drop, which is troubling. More troubling was Bob's Burgers which fell eight tenths in viewers and two demo points for series lows. After a repeat of Family Guy, a new episode of The Cleveland Show was down two tenths in viewers but up two tenths in the demo. Despite the season low in viewers, the demo rise is good news especially with the other shows dropping.

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