Tuesday, February 15, 2011

RATINGS RECAP: 2/14/11

ABC
8:00 The Bachelor
Viewers: 9.3 million, 18-49 demo: 2.9
10:00 Castle
Viewers: 8.8 million, 18-49 demo: 2.2

CBS
8:00 How I Met Your Mother
Viewers: 9.5 million, 18-49 demo: 3.7
8:30 Mad Love
Viewers: 8.7 million, 18-49 demo: 3.0
9:00 Two and a Half Men
Viewers: 14.5 million, 18-49 demo: 4.2
9:30 Mike & Molly
Viewers: 12.9 million, 18-49 demo: 3.8
10:00 Hawaii Five-0
Viewers: 10.7 million, 18-49 demo: 2.8

NBC
8:00 Chuck
Viewers: 5.5 million, 18-49 demo: 1.7
9:00 The Cape
Viewers: 4.1 million, 18-49 demo: 1.2
10:00 Harry's Law
Viewers: 8.5 million, 18-49 demo: 1.7

FOX
8:00 House
Viewers: 9.9 million, 18-49 demo: 3.4
9:00 The Chicago Code
Viewers: 7.4 million, 18-49 demo: 2.0

ABC was all new on Valentine's Day and took a slight hit for its female-skewing shows. At 8pm, The Bachelor was down half a million viewers and three tenths in the demo from last week. The drop can likely be somewhat attributed to the holiday and it should be back up  next week. At 10pm, Castle was down half a million viewers and three tenths in the demo. This show still seems to be more lead-in dependent than ABC would prefer and it should inevitably pick up again when it follows Dancing with the Stars starting in late March.

CBS was all new including the series premiere of new sitcom Mad Love. At 8pm, How I Met Your Mother was down half a million viewers but just a tenth in the demo, showing a good hold especially considering it was Valentine's Day. The series premiere of Mad Love followed and was below recent numbers for Rules of Engagement in this slot but still a solid sampling. It is in a cushy timeslot so its not likely to have a huge drop next week. At 9pm, Two and a Half Men was down seven tenths in viewers and two tenths in the demo from last week. For the foreseeable future, Men will air repeats as the total episode order was cut to 20 and probably won't be back with new episodes until April thanks to Charlie Sheen's troubles. Despite Men being down, Mike & Molly was up three tenths in viewers and the demo for its best numbers since November. The show seems to be gaining in strength and it will need it as it will not have new episodes of Men as a lead-in for awhile. Finally at 10pm, Hawaii Five-0 was down three tenths in viewers but even in the demo, winning the three headed race in both categories for the hour.

NBC was all new with the same old story. At 8pm, Chuck was up a tenth in viewers and even in the demo from last week but still too low for a show that keeps on chugging at NBC. At 9pm, The Cape was down another half a million viewers and a tenth in the demo for series lows. It only has two scheduled weeks left but should NBC even let it do that? It is really bringing down the whole night. At 10pm, Harry's Law was down seven tenths in viewers for series lows but even in the demo. This would probably be stronger with a better and more compatible lead-in. Either way, at these levels its still an adequate performer for NBC and may pop back up when ABC and/or CBS are in repeats next Month.

FOX was down significantly from last week, which aired right out of the Super Bowl. At 8pm, House was down 2.4 million viewers and nine tenths in the demo from last week's season highs. Last week was abnormally high but this week was lower than usual as it took quite a big hit. Week two of The Chicago Code followed and was down a rough 2 million viewers and four tenths in the demo from last week. This drop should not be too surprising but it's already getting close to Lie to Me levels which doesn't bode well for the freshman cop drama.

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