Tuesday, February 15, 2011

RATINGS RECAP: 2/13/11

ABC
7:00 America's Funniest Home Videos
Viewers: 7.8 million, 18-49 demo: 1.9
8:00 Extreme Makeover: Home Edition
Viewers: 6.4 million, 18-49 demo: 1.6
9:00 Desperate Housewives
Viewers: 9.2 million, 18-49 demo: 2.7
10:00 Brothers & Sisters
Viewers: 6.3 million, 18-49 demo: 1.7

CBS
7:00 60 Minutes
Viewers: 12.1 million, 18-49 demo: 2.0
8:00 53rd Annual Grammy Awards
Viewers: 26.7 million, 18-49 demo: 10.0

NBC
7:00 Dateline NBC
Viewers: 5.3 million, 18-49 demo: 1.2
9:00 Harry's Law (Repeat)
Viewers: 4.7 million, 18-49 demo: 0.8
10:00 Harry's Law (Repeat)
Viewers: 4.0 million, 18-49 demo: 0.6

FOX
7:00 The Simpsons (Repeat)
Viewers: 2.9 million, 18-49 demo: 1.3
7:30 American Dad!
Viewers: 3.9 million, 18-49 demo: 1.9
8:00 The Simpsons
Viewers: 5.5 million, 18-49 demo: 2.6
8:30 Bob's Burgers
Viewers: 4.2 million, 18-49 demo: 2.1
9:00 Family Guy
Viewers: 6.0 million, 18-49 demo: 3.2
9:30 The Cleveland Show
Viewers: 4.8 million, 18-49 demo: 2.4

ABC took a big hit against the Grammys on Sunday night with its all-new lineup. At 7pm, America's Funniest Home Videos was down half a million viewers and two tenths in the demo from its last new episode two weeks ago which is still serviceable for the hour. At 8pm, Extreme Makeover: Home Edition was directly against the Grammys, unlike Videos, and was hit hard as it was down 2.7 million viewers and 1.1 in the demo which are season lows. At 9pm, Desperate Housewives was down 1.1 million viewers and four tenths in the demo for season lows from its last new airing as it went below a 3 in the demo for the first time. Keep in mind it got a 4.3 demo for its fall premiere. At 10pm, Brothers & Sisters was down eight tenths in viewers and three tenths in the demo from its last airing for more season lows. Some of the problem was certainly the Grammys, but these aging shows are slowly dying for ABC and the network has had a terrible time launching young replacements.

CBS started things off with 60 Minutes which was up 1.9 million viewers and six tenths in the demo from its last new airing two weeks ago. Not surprisingly, it was old-skewing but this veteran newsmagazine remains a solid performer for an early Sunday night timeslot. At 8pm, the Grammy Awards posted their best numbers since 2000 which is a great showing. After some down years, it seems like awards shows are making a comeback as this is the second consecutive year the Grammys were up. NBC aired a Dateline NBC from 7-9pm and it was down six tenths in viewers and a tenth in the demo from its last airing two weeks ago. They rounded the night out with two low-rated repeats of Harry's Law.

FOX brought its animated lineup back after two weeks off. At 7:30pm, American Dad! struggled badly and was down nine tenths in viewers and four tenths in the demo for season lows. Will they just burn off the remaining episodes over the next year or two in odd slots? At 8pm, The Simpsons was down a million viewers and four tenths in the demo for season lows as it seems to have been affected at least somewhat by the Grammys. New cartoon Bob's Burgers was down six tenths in viewers and a tenth in the demo for more series lows. This show hasn't caught on yet, but FOX will probably give it time. At 9pm, Family Guy was down 1.1 million viewers and half a demo point from its last new airing on Jan 16 for more season lows. Finally, The Cleveland Show was down four tenths in viewers and a tenth in the demo for a season low in total viewers. The Grammys really caused bad nights across the board for the other networks.

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