Wednesday, January 5, 2011

RATINGS RECAP: 1/4/11

ABC
8:00 No Ordinary Family
Viewers: 6.8 million, 18-49 demo: 1.9
9:00 V
Viewers: 6.6 million, 18-49 demo: 2.1
10:00 Detroit 1-8-7
Viewers: 5.2 million, 18-49 demo: 1.2

CBS 
8:00 Live to Dance
Viewers: 10.2 million, 18-49 demo: 2.4
10:00 NCIS (Repeat)
Viewers: 10.3 million, 18-49 demo: 1.7

NBC
8:00 The Biggest Loser
Viewers: 8.8 million, 18-49 demo: 3.3
10:00 Parenthood
Viewers: 6.0 million, 18-49 demo: 2.3

FOX
8:00 Glee (Repeat)
Viewers: 4.7 million, 18-49 demo: 1.7
9:00 Million Dollar Money Drop
Viewers: 3.8 million, 18-49 demo: 1.3

ABC had a rough Tuesday night with a trio of dramas. No Ordinary Family slid back to 8pm and was up four tenths in viewers and even in the demo from its last original episode. The good news was that it didn't lose any traction in moving back to 8pm, the bad news was that it was still quite low though at this point it seems to be ABC's best bet for a freshman drama renewal. V returned for a second season last night and pulled mediocre ratings. It was up slightly in total viewers and even in the demo from its season finale at 10pm last May. Its sure to drop from here though so a third season seems unlikely. At 10pm, Detroit 1-8-7 fell off the cliff as it was down a rough 1.6 million viewers and two tenths in the demo for series low. This is terrible news for a show that was already on very shaky ground.

CBS aired the series premiere of Live to Dance which had modest numbers by CBS standards. It was older-skewing that many expected and it didn't have a splash debut despite heavy promotion. It's likely to drop tonight too but it should still be a decent enough filler before Survivor returns in this slot. At 10pm, a repeat of NCIS actually built on Dance in total viewers and was a solid repeater as always.

NBC had some good news on Tuesday night. The new edition of The Biggest Loser - a couples edition was considerably stronger than the fall premiere. Although still lower than in years past, this has to give NBC some hope that Loser will not be as much of a disappointment this time around. Of course it didn't hurt that the CBS dramas were not airing and Glee was a repeat. At 10pm, Parenthood was up a nice 1.5 million viewers and four tenths in the demo from its last original airing in November. The viewer total is a season high and a solid result for a show that disappointed throughout the fall. Will it be able to hold these numbers next week, much less when it moves to Mondays in March?

FOX aired a repeat of Glee at 8pm and then aired Million Dollar Money Drop in its regular time period for the month of January. But Money Drop was a bomb. It did not come close to the modest levels it reached during its December premiere week. While it still might be a fill-in for FOX, these numbers are dangerously low even for that. This has to be a disappointment for FOX even if they weren't expecting much.

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