Friday, January 28, 2011

RATINGS RECAP: 1/27/11

ABC
8:00 Wipeout
Viewers: 7.6 million, 18-49 demo: 2.4
9:00 Grey's Anatomy (Repeat)
Viewers: 4.5 million, 18-49 demo: 1.5
10:00 Private Practice (Repeat)
Viewers: 3.3 million, 18-49 demo: 1.0

CBS
8:00 The Big Bang Theory (Repeat)
Viewers: 9.0 million, 18-49 demo: 2.3
8:30 $#*! My Dad Says
Viewers: 8.7 million, 18-49 demo: 2.3
9:00 CSI (Repeat)
Viewers: 9.6 million, 18-49 demo: 2.1
10:00 The Mentalist (Repeat)
Viewers: 10.1 million, 18-49 demo: 1.9

NBC
8:00 Community
Viewers: 4.6 million, 18-49 demo: 2.2
8:30 Perfect Couples
Viewers: 3.5 million, 18-49 demo: 1.7
9:00 The Office
Viewers: 7.9 million, 18-49 demo: 4.0
9:30 Parks and Recreation
Viewers: 5.8 million, 18-49 demo: 3.0
10:00 30 Rock
Viewers: 4.9 million, 18-49 demo: 2.4
10:30 Outsourced
Viewers: 4.1 million, 18-49 demo: 1.9

FOX
8:00 American Idol
Viewers: 22.5 million, 18-49 demo: 7.7
9:00 Bones
Viewers: 12.0 million, 18-49 demo: 3.9

ABC was mostly in repeats again on Thursday night but they started things off with a new edition of Wipeout which was down seven tenths in viewers and two tenths in the demo from last week to season lows. This show is clearly getting hit hard by American Idol but it's still an improvement for ABC in the time period. Low rated repeats of Grey's Anatomy and Private Practice followed. CBS also aired repeats but to decent numbers. The only new show was $#*! My Dad Says which was down 1.6 million viewers and half a demo point from last week. These are series lows and the show did not do as well following a Big Bang Theory repeat as it did two weeks ago in the same situation. That does not help this on-the-bubble show's chances.

NBC had mixed results for the second week of its three hour comedy block. At 8pm, Community was down just a tenth in viewers and even in the demo from last week, but it was against a Big Bang Theory repeat this week and not last week. New sitcom Perfect Couples saw a troubling drop of seven tenths in viewers and four tenths in the demo. In just its second week, it's already the glaring weak spot on this schedule. The Office followed and was down four tenths in viewers and half a demo point. Despite the drop, the demo is still better than the show was getting through most of the fall. Week two of the new season of Parks and Recreation was down three tenths in viewers and two tenths in the demo but it is still way up year to year plus it is outperforming Outsourced's numbers from the fall. At 10pm, 30 Rock was down four tenths in viewers and three tenths in the demo but is still doing fairly well, especially in the demo, for a 10pm comedy. Finally at 10:30pm, Outsourced was up a tenth in viewers and the demo. It was the only comedy to go up but it is still not very strong in its new timeslot.

Finally FOX had another night of American Idol which was down just four tenths in viewers and a tenth in the demo from last week's Thursday edition. It's clear that Idol is a stronger performer on Wednesday but it is dominating on Thursday as well. At 9pm, Bones was up a nice 1.4 million viewers and four tenths in the demo, hitting season highs in both categories. Perhaps it was because both CBS and ABC were in reruns, but this is is a strong performance for a veteran show.

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