Thursday, January 20, 2011

RATINGS RECAP: 1/18/11

ABC
8:00 No Ordinary Family
Viewers: 5.7 million, 18-49 demo: 1.8
9:00 V
Viewers: 5.7 million, 18-49 demo: 2.0
10:00 20/20 Special
Viewers: 6.1 million, 18-49 demo: 1.3

CBS
8:00 NCIS
Viewers: 21.1 million, 18-49 demo: 4.1
9:00 NCIS: Los Angeles
Viewers: 17.3 million, 18-49 demo: 3.3
10:00 The Good Wife
Viewers: 11.4 million, 18-49 demo: 2.1

NBC
8:00 The Biggest Loser
Viewers: 8.2 million, 18-49 demo: 2.9
10:00 Parenthood
Viewers: 5.6 million, 18-49 demo: 2.1

FOX
8:00 Glee (Repeat)
Viewers: 4.4 million, 18-49 demo: 1.5
9:00 Million Dollar Money Drop
Viewers: 5.3 million, 18-49 demo: 1.9

ABC continued to have trouble with its Tuesday night lineup. At 8pm, No Ordinary Family was up four tenths in viewers and three tenths in the demo from last week's series lows. While the upward tick is good, these numbers are still far too low for renewal unless ABC decides not to cancel all its freshman dramas. At 9pm, V was down a tenth in viewers but up a tenth in the demo. It remained the demo winner for ABC but was also very low. At 10pm, a 20/20 special on Congresswoman Giffords and her husband was up from Detroit 1-8-7's performance a week ago but still low. ABC needs to blow this night up and start over next fall.  


CBS had another strong night with its Tuesday lineup. At 8pm, NCIS was down eight tenths in viewers and four tenths in the demo from last week's series highs. That's still an incredibly strong performance for this veteran drama which won't have to compete with American Idol this spring. At 9pm, NCIS: Los Angeles was down eight tenths in viewers and four tenths in the demo. The Good Wife followed and was down nine tenths in viewers and two tenths in the demo. Even though its demo is very low, it seems highly unlikely that CBS would axe this critically acclaimed drama. Many suspect it will move to Fridays next year though.

NBC had a new episode of The Biggest Loser which continued its rebound season. It was down six tenths in viewers and three tenths in the demo but still well above last fall's levels. At 10pm, Parenthood was even in viewers and down a tenth in the demo. Despite dipping a hair, it actually tied The Good Wife for the demo win at 10pm which is a positive note for this show that skews young but struggles to find an audience. The perfect storm of Parenthood's recent improvement, Harry's Law debuting strong, and Law & Order: Los Angeles needing more hiatus to retool means that Parenthood will not move to Mondays as originally planned but will stay on Tuesdays through the season. FOX aired a repeat of Glee followed by Million Dollar Money Drop which was up two tenths in viewers and a tenth in the demo. This is the third straight week it has built on itself on Tuesday as it has crawled out of the hole from being a flop to an adequate filler.

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