Saturday, November 6, 2010

RATINGS RECAP: 11/5/10

ABC 
8:00 Supernanny
Viewers: 4.7 million, 18-49 demo: 1.2
9:00 Primetime: What Would You Do?
Viewers: 5.7 million, 18-49 demo: 1.7
10:00 20/20
Viewers: 5.4 million, 18-49 demo: 1.7

CBS
8:00 Medium
Viewers: 7.0 million, 18-49 demo: 1.5
9:00 CSI: NY
Viewers: 10.6 million, 18-49 demo: 2.0
10:00 Blue Bloods
Viewers: 10.3 million, 18-49 demo: 1.8

NBC
8:00 School Pride
Viewers: 2.2 million, 18-49 demo: 0.6
9:00 Dateline NBC
Viewers: 6.0 million, 18-49 demo: 1.3

FOX
8:00 House (Repeat)
Viewers: 3.4 million, 18-49 demo: 1.0
9:00 The Good Guys
Viewers: 2.7 million, 18-49 demo: 0.8

ABC was all-new on Fridays for the first time this fall and had ok results for a Friday. The season premiere of Supernanny was disappointing as it registered under 5 million viewers and a low 1.2 in the demo. It's doing about the same as it did last year but it seems like ABC might want to cut the cord with this tired fill-in. Next was Primetime: What Would You Do? which was up slightly in viewers and a tenth in the demo from last week's season premiere. It also built nicely on Supernanny's audience. It's not a hit but it's a viable Friday night option. Finally, 20/20 was even in viewers and up a tenth in the demo from last week. 

CBS had an all-new drama lineup. Medium seems to be showing a hint of life since the news that it would only air 13 episodes this season. It was up two tenths in viewers and a tenth in the demo for season highs. It's still too low for CBS but maybe it will go out with a respectable number. CSI: NY followed and posted its best numbers since the season premiere, finally getting back to a 2 in the demo. Anything getting a 2 or above in the demo on Friday nights is a success. Blue Bloods however did not build on CSI's viewers for the first time and was down a million viewers but even in the demo. The viewer totals are a series low. It's still a great improvement for CBS in this timeslot but was headed in the wrong direction this week after nice gains last week.
 
NBC continued to get embarrassing results from the reality show School Pride which was down a tenth in viewers and even in the demo. Will they air the remaining three episodes? In sweeps no less? Newsmagazine Dateline NBC gained about a million viewers from last week but was even in the demo. The viewership total is the best since it moved to 9-11pm from 8-10pm. Finally, FOX was still very low but did register gains from last week. A House repeat did the best it's done this fall in this timeslot while The Good Guys was up slightly in viewers and the demo. It's still just a matter of time though before FOX shelves The Good Guys.

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