Tuesday, November 23, 2010

RATINGS RECAP: 11/21/10

ABC
7:00 America's Funniest Home Videos
Viewers: 7.9 million, 18-49 demo: 1.8
8:00 American Music Awards
Viewers: 11.7 million, 18-49 demo: 4.3

CBS
7:00 NFL Overrun
Viewers: 23.6 million, 18-49 demo: 8.2
7:12 60 Minutes
Viewers: 17.7 million, 18-49 demo: 3.7
8:12 The Amazing Race
Viewers: 10.6 million, 18-49 demo: 3.0
9:12 Undercover Boss
Viewers: 12.7 million, 18-49 demo: 3.4
10:12 CSI: Miami
Viewers: 10.6 million, 18-49 demo: 2.3

NBC
7:00 Football Night in America
Viewers: 8.7 million, 18-49 demo: 3.2
7:56 Football Night in America Part 2
Viewers: 12.1 million, 18-49 demo: 4.4
8:22 NFL Pregame
Viewers: 17.2 million, 18-49 demo: 6.1
8:31 Sunday Night Football
Viewers: 23.2 million, 18-49 demo: 8.8

FOX7:00 The Cleveland Show (Repeat)
Viewers: 2.6 million, 18-49 demo: 1.1
7:30 The Simpsons (Repeat)
Viewers: 4.5 million, 18-49 demo: 1.9
8:00 The Simpsons
Viewers: 6.6 million, 18-49 demo: 2.9
8:30 The Cleveland Show
Viewers: 5.1 million, 18-49 demo: 2.4
9:00 Family Guy
Viewers: 6.6 million, 18-49 demo: 3.3
9:30 American Dad!
Viewers: 4.9 million, 18-49 demo: 2.3

ABC's regular schedule was preempted except for 7pm where America's Funniest Home Videos was up nearly a million viewers and two tenths in the demo. At 8pm, ABC aired the annual American Music Awards which were down significantly from last year's numbers - a whopping 2.5 million viewers and 1.2 in the demo. These results reverse a recent upward trend for the AMAs and is disappointing considering that there were many big name performers.

CBS had just a bit of NFL Overrun, but like usual, it had a very positive impact on 60 Minutes, which hit a season high in viewers and tied a season high in the demo. It was up a huge 5.4 million viewers and two full demo points. It is night and day for this show with NFL overrun. The Amazing Race followed and was up three tenths in viewers and two tenths in the demo while Undercover Boss was up a very nice 2.3 million viewers and seven tenths in the demo. This is a nice rebound for a show that had been fading. Finally, CSI: Miami was up three tenths in viewers but even in the demo which is somewhat disappointing considering it had a much stronger lead-in.

NBC had a very strong night with football. Football Night in America was up from its usual numbers while the heavily hyped Giants-Eagles matchup lived up to expectations as it had the second best ratings of the season after Vikings-Packers on October 24. It was up a very nice two million viewers and seven tenths in the demo from last week's also hyped Patriots-Steelers matchup. Look for ratings for big NFL games down the stretch to just be through the roof on all channels.

FOX's animated lineup took a hit with no NFL lead-in and against a tough NFL game on NBC. Reruns of The Cleveland Show and The Simpsons were low as expected while a new Simpsons was down a troubling 2.2 million viewers and a full demo point for season lows. The Cleveland Show was down 1.6 million viewers and seven tenths in the demo also for season lows. Things were not as bad for Family Guy which was down half a million viewers but just a tenth in the demo, though it is still a season low. And American Dad! was also down half a million viewers and two tenths in the demo hitting, you guessed it, season lows. It's obvious why this is the show being benched to 7:30pm when Bob's Burgers arrives in January.

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