Tuesday, November 16, 2010

RATINGS RECAP: 11/14/10

ABC
7:00 America's Funniest Home Videos
Viewers: 7.1 million, 18-49 demo: 1.6
8:00 Extreme Makeover: Home Edition
Viewers: 8.5 million, 18-49 demo: 2.2
9:00 Desperate Housewives
Viewers: 11.9 million, 18-49 demo: 3.8
10:00 Brothers & Sisters
Viewers: 8.6 million, 18-49 demo: 2.5

CBS
7:00 60 Minutes
Viewers: 12.3 million, 18-49 demo: 1.7
8:00 The Amazing Race
Viewers: 10.3 million, 18-49 demo: 2.8
9:00 Undercover Boss
Viewers: 10.4 million, 18-49 demo: 2.7
10:00 CSI: Miami
Viewers: 10.3 million, 18-49 demo: 2.3

NBC
7:00 Football Night in America
Viewers: 4.6 million, 18-49 demo: 1.6
7:58 Football Night in America Part 2
Viewers: 12.4 million, 18-49 demo: 4.3
8:22 NFL Pregame
Viewers: 16.6 million, 18-49 demo: 6.0
8:31 Sunday Night Football
Viewers: 21.2 million, 18-49 demo: 8.1

FOX
7:00 NFL Overrun
Viewers: 26.2 million, 18-49 demo: 9.3
7:52 The OT
Viewers: 16.6 million, 18-49 demo: 5.0
8:00 The Simpsons
Viewers: 8.8 million, 18-49 demo: 3.9
8:30 The Cleveland Show
Viewers: 6.7 million, 18-49 demo: 3.1
9:00 Family Guy
Viewers: 7.1 million, 18-49 demo: 3.4
9:30 American Dad!
Viewers: 5.4 million, 18-49 demo: 2.5

In a Sunday that was busy as usual, ABC had its regular lineup. America's Funniest Home Videos dipped by over half a million viewers but was even in the demo from last week. Extreme Makeover: Home Edition followed and was down nearly a million viewers and three tenths in the demo. ABC needs some new blood in these two hours as these veterans seem to be fading. They will get that for a bit in the spring with Secret Millionaire. A Thanksgiving Desperate Housewives followed and was also down nearly a million viewers and three tenths in the demo. These were its lowest numbers for the season besides Halloween night and it is not the force it once was. Brothers & Sisters followed and was down just a tenth in viewers and even in the demo, showing better retention from Housewives than last week.

CBS's Sunday lineup also seems to be fading a bit but it did actually start on time this week in most parts of the country. Without a solid NFL overrun lead-in, 60 Minutes was down a heavy 2.8 million viewers and 1.6 in the demo. This show is night and day depending on the NFL overrun. The Amazing Race followed and was down seven tenths in viewers and half a demo point. Undercover Boss followed and was down six tenths in viewers and the demo despite starting at 9pm instead of 10pm. These are season lows as the show's power is quickly and clearly wearing off. Finally, CSI: Miami was back after a week off. It was up six tenths in viewers but down three tenths in the demo from the airing on Halloween. The demo is a season low and a troubling number for CBS. They may want to look to Sundays to launch one of their still unscheduled midseason shows.

NBC had another solid night of football as the heavily hyped Patriots-Steelers showdown dominated. It didn't hit the levels of the Packers-Vikings game from three weeks ago but was up from last week's game. It remains NBC's savior this fall. And FOX had a successful night thanks to a long NFL overrun that positively impacted the animated shows that followed. The Simpsons was up nearly a million viewers and two tenths in the demo. The total viewer numbers is a season high. The Cleveland Show followed and was even in viewers but up a tenth in the demo. The bump wore off by Family Guy which was down nearly a million viewers and four tenths in the demo. The demo matches a season low as it was likely impacted by the strong NFL game. And finally American Dad! was down nearly a million viewers and four tenths in the demo, tying season lows. This is clearly the weak link of the pack and with more animated comedies in development plus midseason's Bob's Burgers, it could be in trouble.

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