Tuesday, November 2, 2010

RATINGS RECAP: 11/1/10

ABC
8:00 Dancing with the Stars
Viewers: 19.9 million, 18-49 demo: 4.0
10:00 Castle
Viewers: 11.3 million, 18-49 demo: 2.7

CBS
8:00 How I Met Your Mother
Viewers: 8.9 million, 18-49 demo: 3.7
8:30 Rules of Engagement
Viewers: 8.7 million, 18-49 demo: 3.4
9:00 Two and a Half Men
Viewers: 13.6 million, 18-49 demo: 4.7
9:30 Mike & Molly
Viewers: 10.7 million, 18-49 demo: 3.6
10:00 Hawaii Five-0
Viewers: 10.9 million, 18-49 demo: 3.0

NBC
8:00 Chuck 
Viewers: 5.5 million, 18-49 demo: 2.0
9:00 The Women of SNL
Viewers: 5.4 million, 18-49 demo: 2.1

FOX
8:00 MLB World Series Game 5
Viewers: 15.0 million, 18-49 demo: 4.2

ABC was down a bit on the first Monday of November Sweeps. The 200th episode of Dancing with the Stars was down half a million viewers and three tenths in the demo. It is unusual for it to dip like this as it nears the finale but there was the World Series and an intriguing Monday Night Football matchup on ESPN to compete with. Castle followed and was even in viewers but down two tenths in the demo from last week's season high. Still a solid night as usual for ABC Mondays.

CBS had a solid night despite tougher FOX competition. How I Met Your Mother was up nicely from last week - over half a million viewers and half a demo point. Rules of Engagement followed and hit season highs in both viewers and the demo. It was up half a million viewers and four tenths in the demo. After struggling early on, this show seems to have found its footing and is showing much better retention. Despite Charlie Sheen's troubles, Two and a Half Men was up three tenths in the demo though it was down a bit in total viewers. It remains the standout of CBS's night. Mike & Molly was the only show to dip though it was just down a tenth in viewers and the demo. Still, the retention of Men remains only ok. Finally, Hawaii Five-0 finally reversed course and was up seven tenths in viewers and two tenths in the demo. This is the first time it has built on the demo from the previous week so that has to be a sigh of relief for CBS.

NBC had a lackluster evening even as it preempted The Event and Chase. Chuck started off the night and posted its best numbers since the season premiere though that is not saying much. It was up a tenth each in viewers and the demo. The special The Women of SNL followed and was disappointing as it lost a tenth of Chuck's viewers and gained just a tenth in the demo. These numbers are not as good as the SNL in the 2000s special that aired last spring. The only good news was it pulled better numbers than usual 10pm occupant Chase. Finally on FOX, the World Series concluded with numbers constant with the whole series - up from FOX's usual programming but way down from last year's Yankees-Phillies matchup.

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