Saturday, October 9, 2010

RATINGS RECAP: 10/8/10

ABC
8:00 Modern Family (Repeat)
Viewers: 3.8 million, 18-49 demo: 1.0
8:30 The Middle (Repeat)
Viewers: 3.0 million, 18-49 demo: 0.9
9:00 No Ordinary Family (Repeat)
Viewers: 3.0 million, 18-49 demo: 0.9
10:00 20/20
Viewers: 5.5 million, 18-49 demo: 1.8

CBS
8:00 Medium
Viewers: 6.1 million, 18-49 demo: 1.2
9:00 CSI: NY
Viewers: 9.9 million, 18-49 demo: 1.9
10:00 Blue Bloods
Viewers: 11.1 million, 18-49 demo: 1.8

NBC
8:00 Dateline NBC
Viewers: 6.5 million, 18-49 demo: 1.6
10:00 Outlaw
Viewers: 4.1 million, 18-49 demo: 0.9
 
FOX
8:00 House (Repeat)
Viewers: 2.9 million, 18-49 demo: 0.9
9:00 The Good Guys
Viewers: 2.3 million, 18-49 demo: 0.7

On the third Friday of the season, ABC had its usual reruns and 20/20. Repeats of Modern Family and The Middle were nearly dead even, ABC would be better off giving more exposure to Better With You here instead of one of the two. No Ordinary Family's encore was down over a million viewers from last week's repeat. 20/20 was up quite a bit in viewers and the demo and probably rises and falls based on the stories of the week. ABC announced yesterday it would hold originally planned Friday 9pm occupant Body of Proof until midseason and launch Primetime: What Would You Do? in that slot starting Oct 22. Still no word on when and where the planned 8pm Secret Millionaire will launch.
 
CBS had an old-skewing but winning night. Medium was up by a hair in viewers and even in the demo from last week, but remains a problem spot on CBS's schedule. CSI: NY rose a bit in both viewers and the demo. CBS would be thrilled to see it top 10 million viewers and a 2 in the demo regularly and it came close to both last night. The new Blue Bloods remained the night's top draw in overall viewers, down just slightly from last week but the demo slipped behind CSI: NY. It still is a huge improvement for the 10pm hour on CBS and is pulling better total viewer numbers than any new offering on ABC, NBC, and FOX.

NBC saw a slight improvement in viewers and the demo for Dateline which, like 20/20, will rise and fall based on the stories of the night. Outlaw which is on a production hiatus failed to show NBC any kind of ratings improvement as it dipped over 10% in total viewers and was even in the demo. It could be cancelled before next Friday but will certainly not last until November sweeps. The reality show School Pride will launch at 8pm next Friday.

FOX had its usual low rated Friday as a House repeat was nearly even with last week but down from what House repeats used to get on Fridays. The Good Guys was the night's lowest rated show. Expect it to be cancelled very soon and FOX will air more repeats or a reality show in this slot soon.

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