Friday, October 29, 2010

RATINGS RECAP: 10/28/10

ABC
8:00 It's the Great Pumpkin Charlie Brown
Viewers: 7.0 million, 18-49 demo: 2.2
9:00 Grey's Anatomy
Viewers: 10.8 million, 18-49 demo: 3.9
10:00 Private Practice
Viewers: 7.7 million, 18-49 demo: 2.7

CBS
8:00 The Big Bang Theory 
Viewers: 13.0 million, 18-49 demo: 4.2
8:30 $#*! My Dad Says
Viewers: 10.8 million, 18-49 demo: 3.1
9:00 CSI
Viewers: 14.3 million, 18-49 demo: 3.3
10:00 The Mentalist
Viewers: 14.8 million, 18-49 demo: 3.2

NBC
8:00 Scared Shrekless
Viewers: 8.3 million, 18-49 demo: 2.6
8:30 Community
Viewers: 5.6 million, 18-49 demo: 2.4
9:00 The Office
Viewers: 8.1 million, 18-49 demo: 4.0
9:30 Outsourced
Viewers: 5.9 million, 18-49 demo: 2.7
10:00 The Apprentice
Viewers: 3.8 million, 18-49 demo: 1.4

FOX
8:00 MLB World Series Game 2
Viewers: 14.1 million, 18-49 demo: 4.0

November Sweeps officially kicked off last night and it was a busy night. ABC was on the map at 8pm for the first time this season with the classic It's the Great Pumpkin Charlie Brown which was well above what My Generation and Grey's Anatomy encores have gotten this season. It repeats tonight at 8pm. The news was not so good for Grey's Anatomy which was down slightly in viewers and the demo for season lows. This show seems to be losing steam quickly this season. Private Practice was pretty much dead even from last week despite Grey's going down, which is positive news.

CBS's lineup held up. The Big Bang Theory sans Kaley Cuoco was down a tenth in viewers but up a tenth in the demo even though it had much tougher competition on ABC and NBC than usual. $#*! My Dad Says was down a tenth in viewers and even in the demo. It has been consistent for several weeks now and is probably doing serviceable numbers for CBS. CSI was down .7 in total viewers but just a tenth in the demo and it hasn't fallen as bad as many thought it would. Finally, The Mentalist was up in total viewers and three tenths in the demo which is good news since it's demo retention was much better this week.

NBC had good news for its Halloween-themed lineup. The new special Scared Shrekless was way above usual numbers for the Thursday 8pm timeslot though it did not reach the heights of the Christmas special Shrek the Halls on ABC. Without the burden of having to lead off the night, Community easily hit season highs in viewers and the demo. It was up over a million viewers and half a demo point from last week's 8pm episode. The Office also bounced up with its Halloween episode as it was also up over a million viewers and more than half a demo point. Outsourced was also able to reverse course and was up nearly a million viewers and four tenths in the demo. Halloween sitcom episodes have been a huge success for ABC and NBC this year. Finally, The Apprentice was up slightly but still very low. Over on FOX, Game 2 of the World Series was slightly below Game 1 and well below last year's Yankees-Phillies series.

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