Wednesday, October 27, 2010

RATINGS RECAP: 10/26/10

ABC
8:00 No Ordinary Family
Viewers: 7.4 million, 18-49 demo: 2.0
9:00 Dancing with the Stars Results
Viewers: 15.9 million, 18-49 demo: 3.1
10:00 Detroit 1-8-7
Viewers: 8.5 million, 18-49 demo: 1.9

CBS
8:00 NCIS
Viewers: 20.2 million, 18-49 demo: 4.1
9:00 NCIS: Los Angeles
Viewers: 16.0 million, 18-49 demo: 3.4
10:00 The Good Wife
Viewers: 12.6 million, 18-49 demo: 2.4

NBC
8:00 The Biggest Loser
Viewers: 6.7 million, 18-49 demo: 2.4
10:00 Parenthood
Viewers: 4.9 million, 18-49 demo: 2.0 

FOX
8:00 Glee
Viewers: 11.8 million, 18-49 demo: 4.9
9:00 Raising Hope
Viewers: 6.0 million, 18-49 demo: 2.5
9:30 Raising Hope
Viewers: 5.4 million, 18-49 demo: 2.2 

ABC had a pretty steady Tuesday night. No Ordinary Family managed to hold its viewers from last week but dropped yet again in the demo for a series low. This show is much older skewing than anticipated and it is getting crushed in the demo by Glee and even old-skewing NCIS. Will it do better at 9pm when ABC tries it there in about a month. The results edition of Dancing with the Stars followed and was up a bit in viewers but down a tenth in the demo. Detroit 1-8-7 followed with some positive news as it was up over half a million viewers and a tenth in the demo. It's still losing a lot of Dancing's audience but it seems to be on a positive trend.

CBS was up across the board in viewers but down across the board in the demo perhaps to FOX airing a new lineup again. NCIS hit a season high in viewers, topping 20 million for the first time but it was down two tenths in the demo. Still a very solid performance. NCIS: Los Angeles followed and was up a bit in viewers but down half a demo point, tying a season low. Finally, The Good Wife was up two tenths in viewers but down the same in the demo for a season low. Still, the total viewer numbers on this night for CBS are quite impressive.

NBC had another low-rated night. The Biggest Loser continued to disappoint and hit a season low in viewers and the demo. NBC should seriously consider cutting this down to an hour for the spring with so many midseason shows on deck. It is way below last year's levels. Parenthood followed and was even in viewers and up a tenth in the demo. It continues to post disappointing numbers but managed to stay in second place in the demo, albeit just barely.

Finally FOX was back to a night of originals. The Rocky Horror episode of Glee was up slightly in viewers and the demo from the last original episode two weeks ago. Although it remained dominant in the demo, I thought it would be higher due to the stunt episode. FOX preempted Running Wilde to air two episodes of Raising Hope. The first was even in viewers and down a tenth from the last original for a season low and retention from Glee remains relatively weak. The 9:30 episode dipped a bit in both viewers and the demo but was well above what Running Wilde got in this slot for the last several weeks. I predict FOX gives one more airing to Running Wilde in November and then pulls it.

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