Wednesday, October 20, 2010

RATINGS RECAP: 10/19/10

ABC
8:00 No Ordinary Family
Viewers: 7.4 million, 18-49 demo: 2.2
9:00 Dancing with the Stars Results
Viewers: 15.5 million, 18-49 demo: 3.2
10:00 Detroit 1-8-7
Viewers: 7.9 million, 18-49 demo: 1.8

CBS
8:00 NCIS
Viewers: 19.4 million, 18-49 demo: 4.3
9:00 NCIS: Los Angeles
Viewers: 16.0 million, 18-49 demo: 3.9
10:00 The Good Wife
Viewers: 12.2 million, 18-49 demo: 2.6

NBC
8:00 The Biggest Loser
Viewers: 7.1 million, 18-49 demo: 2.6
10:00 Parenthood
Viewers: 4.9 million, 18-49 demo: 1.9

FOX
8:00 Glee (Repeat)
Viewers: 5.7 million, 18-49 demo: 2.1
9:00 Raising Hope (Repeat)
Viewers: 4.3 million, 18-49 demo: 1.6
9:30 Running Wilde
Viewers: 2.9 million, 18-49 demo: 1.1

ABC aired its usual lineup to mixed results. No Ordinary Family only fell a bit after big falls the first couple weeks but still didn't capitalize on a rerun of Glee. It slipped .3 in viewers and a tenth in the demo. ABC will try this show out at 9pm for a few weeks after Thanksgiving. Dancing with the Stars Results was also down a bit in viewers and the demo. Detroit 1-8-7 managed to reverse its negative rating trend in Week 5 as it gained nearly a million viewers and was up a tenth in the demo (and only down a tenth from Parenthood). ABC is preempting this show a lot in November, hopefully that will not hurt its audience as it is a very good show that finally showed some signs of life.

CBS had a great Tuesday with gains across the board. NCIS was up slightly in viewers but up almost half a point in the demo to hit a season high. Though you wouldn't think there's much crossover in fans between Glee and NCIS, it appears that CBS's flagship drama benefited from the FOX rerun. NCIS: Los Angeles was down a tenth in viewers but also hit a season high in the demo and also beat the Dancing results show in both viewers and the demo. The Good Wife continued the trend and was up a bit in viewers and again, hit a season high in the demo for an easy win in the hour. Overall, a great night for CBS. 

NBC had another mediocre night. The Biggest Loser gained a tenth in viewers and was even in the demo. These numbers are still way down from last year as it often would be easily above 9 million viewers and a 3 in the demo. Maybe it's time to reduce this to an hour? Especially with all the recent full season orders and midseason shows still to come. Parenthood followed and was up a hair in viewers but down a tenth in the demo for a season low. For a show that many thought could win the demo in this hour, it is dangerously close to falling to third in that category.

FOX aired repeats for the first hour and a half which obviously brought their numbers way down. A Glee repeat was below 6 million viewers but still managed to almost beat No Ordinary Family in the demo, falling just a tenth behind. Raising Hope actually had quite respectable numbers for a repeat of the pilot but a new Running Wilde fell apart, easily hitting season lows and it is now well below numbers for the cancelled My Generation, Outlaw, and FOX's own Lone Star. With FOX double pumping Raising Hope next week and then November sweeps, was this the last we'll see of Running Wilde? It wouldn't surprise me one bit.
 

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