Sunday, October 3, 2010

RATINGS RECAP: 10/1/10

ABC 
8:00 Modern Family (Repeat)
Viewers: 3.9 million, 18-49 demo: 1.0
8:30 The Middle (Repeat)
Viewers: 3.0 million, 18-49 demo: 0.8
9:00 No Ordinary Family (Repeat)
Viewers: 4.2 million, 18-49 demo: 1.3
10:00 20/20
Viewers: 4.6 million, 18-49 demo: 1.1

CBS
8:00 Medium
Viewers: 6.0 million, 18-49 demo: 1.2
9:00 CSI: NY
Viewers: 9.7 million, 18-49 demo: 1.7
10:00 Blue Bloods 
Viewers: 11.3 million, 18-49 demo: 2.0

NBC
8:00 Dateline NBC
Viewers: 6.2 million, 18-49 demo: 1.3
10:00 Outlaw
Viewers: 4.8 million, 18-49 demo: 1.0

FOX
8:00 House (Repeat)
Viewers: 2.6 million, 18-49 demo: 0.8
9:00 The Good Guys
Viewers: 2.5 million, 18-49 demo: 0.7

Friday was quiet as usual outside of CBS. ABC kicked things off with repeats of Modern Family, The Middle, and No Ordinary Family all to middling numbers. It's surprising that ABC is choosing to air both Modern Family and The Middle instead of giving more exposure to the new Better With You. 20/20 was down a million viewers from last week and isn't benefiting from reruns as lead-ins. It remains unknown if ABC will actually launch Secret Millionaire and Body of Proof here but it seems unlikely.

CBS was the only network with anything of note. Fading Medium led things off and remains a glaring weak spot in CBS's generally strong schedule. CSI: NY was down bit from its season premiere last week and obviously down from last year's numbers. Although it's doing well for Friday, it seems a bit below expectations. Blue Bloods had a good hold for Week 2, dropping about 14% in viewers and the demo and is so far a big Friday success for CBS. It also was the highest demo of the night.

NBC aired a two hour Dateline to decent numbers. The feel-good reality show School Pride will launch at 8pm in two weeks. Outlaw was very low at 10pm. While it is low numbers, it hasn't reached the lows that the newly cancelled Lone Star and My Generation were getting on higher profile nights. FOX aired a low-rated rerun of House and a new The Good Guys which was barely on the map. It will probably be a goner when it finishes its 13 episode order in a couple weeks.

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