Tuesday, October 12, 2010

RATINGS RECAP: 10/10/10

ABC
7:00 America's Funniest Home Videos
Viewers: 6.3 million, 18-49 demo: 1.5
8:00 Extreme Makeover: Home Edition
Viewers: 8.2 million, 18-49 demo: 2.3
9:00 Desperate Housewives
Viewers: 12.4 million, 18-49 demo: 3.9
10:00 Brothers & Sisters
Viewers: 8.9 million, 18-49 demo: 2.7

CBS
7:00 NFL Overrun
Viewers: 20.8 million, 18-49 demo: 7.7
7:58 60 Minutes
Viewers: 15.0 million, 18-49 demo: 3.7
8:58 The Amazing Race
Viewers: 12.0 million, 18-49 demo: 3.8
9:58 Undercover Boss
Viewers: 12.4 million, 18-49 demo: 3.7
10:59 CSI: Miami
Viewers: 9.5 million, 18-49 demo: 2.7

NBC
7:00 Football Night in America
Viewers: 2.3 million, 18-49 demo:  0.9
7:58 Football Night in America Part 2
Viewers: 8.8 million, 18-49 demo: 3.5
8:20 NFL Pregame
Viewers: 12.1 million, 18-49 demo: 4.9
8:30 Sunday Night Football
Viewers: 16.9 million, 18-49 demo: 6.7

FOX
7:00 The Cleveland Show (Repeat)
Viewers: 2.4 million, 18-49 demo: 1.1
7:30 The Simpsons (Repeat)
Viewers: 3.9 million, 18-49 demo: 1.7
8:00 The Simpsons
Viewers: 6.7 million, 18-49 demo: 3.0
8:30 The Cleveland Show
Viewers: 5.6 million, 18-49 demo: 2.6
9:00 Family Guy
Viewers: 6.9 million, 18-49 demo: 3.4
9:30 American Dad!
Viewers: 5.4 million, 18-49 demo: 2.5

10/10/10 saw a busy Sunday night. ABC was down across the board. They kicked things off with low numbers for America's Funniest Home Videos, which was down from last week but remains a cheap option for this timeslot. Extreme Makeover: Home Edition was also down from last week but managed to build significantly from Videos. Desperate Housewives also dropped and was down more than 10% in the demo. Brothers & Sisters dropped too but not as much. Still, this once-powerful lineup for ABC is slowly dying.

CBS had a very strong Sunday night thanks in large part to the NFL Overrun which dominated for nearly an hour of primetime. 60 Minutes clearly benefited from the football and a story on Eminem to post big gains from last week. It was nearly two full points in the demo! The Amazing Race also benefited from the domino effect of football as it was also up, reaching a season high in viewers. Undercover Boss was down some as it clearly does better at 9pm than 10pm, but it was still very solid. And finally CSI: Miami aired all but one minute outside of primetime and was down an understandable 20% in viewers, but for a show that was airing from 11pm-midnight, it actually posted very solid numbers. It should be much stronger when it can start on time or close to on time.

With less of a marquee game featuring the winless 49ers and Michael Vick-less Eagles, Sunday Night Football posted big drops for NBC, but still easily won viewers and the demo. Although it was a good game, these weren't marquee teams or names, hence the drop. Without an NFL Overrun and The OT, FOX's animated lineup was down across the board. The Simpsons was hit the hardest as it dropped nearly two million viewers and a full point in the demo. American Dad! was the weak link of the night though with the lowest viewer count and demo number. This lineup seems to rise and fall based on a football lead-in.

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